FREE COPYWRITING GUIDE: Join All Good Copy today and I'll send you a guide that reveals five proven ways to increase sales...

Just pop your email address in on the right and I'll send you details of how to download the guide for free, so you can tweak your current copy and start making more sales as soon as possible.

Plus, you'll receive every issue of my weekly All Good Copy email newsletter for free, in which you'll discover even more tips and tricks to improve your copywriting.

Enter your email address to get your free guide:

Tag: Writing Techniques

“I don’t want to have to use this gun”

“I don’t want to have to use this gun”

Imagine you’re living a roguish life as a bank robber in the Wild West… You drift from town to town ‘sticking-up’ the local bank… You’re damn good at it too. Just yesterday you moseyed on in, stuck your gun in the bank teller’s face and delivered your usual “this is a stick-up” line. The teller […]

August 3, 2014 | By | Reply More
Let’s get physical: How to move your reader like a marionette

Let’s get physical: How to move your reader like a marionette

You know that feeling when you read something you agree with and you start nodding? Even though you’re just reading words on a page, the author has written something that strikes such a chord, you can’t help but crack a wry smile, nod along and think: yeah, I thought that too. Do you ever get […]

November 21, 2013 | By | 1 Reply More
The Seven Stages of a Desperate Copywriter – Guest Post

The Seven Stages of a Desperate Copywriter – Guest Post

‘When we tell stories about creativity…we neglect to mention those days when we wanted to quit, when we believed that our problem was impossible. Instead, we skip straight to the breakthrough. We tell the happy ending first. ‘The danger of this scenario is that the act of feeling frustrated is an essential part of the […]

August 15, 2013 | By | 1 Reply More
James Altucher on Choose Yourself, copywriting and living with puppets

James Altucher on Choose Yourself, copywriting and living with puppets

I read a book called Choose Yourself. It made me think, which I guess is the best thing a book can do. The author is a chap called James Altucher. As well as being a successful author, he’s also a well-known blogger, a super-intelligent entrepreneur and a well-respected investor to boot. When I got in […]

August 1, 2013 | By | 2 Replies More
Get ‘Buy This Now’ for free with a quick tweet or share

Get ‘Buy This Now’ for free with a quick tweet or share

I’ve just published a new book for Kindle… And as well as it being available on Amazon for just $1, you can also download it for free with a simple ‘tweet’. Yup. All you need to do is tell your friends about it and then you’ll be able to download it for free. (You can […]

July 2, 2013 | By | Reply More
Beginner’s guide to direct response copywriting available for Kindle

Beginner’s guide to direct response copywriting available for Kindle

I’ve just published a new book for Kindle… Buy This Now: A Beginner’s Guide to Direct Response Copywriting. Inside I’ve brought together ten simple rules that I recommend you follow when it comes to starting out in your copywriting career. This isn’t abstract stuff. It’s specific advice that you can apply to any copy you’re […]

June 26, 2013 | By | Reply More
Sharpen your direct response sales letter in one simple move

Sharpen your direct response sales letter in one simple move

Often the first few lines of a direct response sales letter are redundant. Sometimes, even the first few paragraphs are too. Look again at the opening of any sales letter you’re working on and ask if it would not be stronger to start a little further in. You see, when we start writing we are […]

June 23, 2013 | By | Reply More
Video: How to improve your writing process (part two)

Video: How to improve your writing process (part two)

In the second of three videos about my writing process, I hope to share with you how to get your ideas down on the page. Once you’ve done your research and you’ve got a load of great ideas bouncing around your brain, the next step is to give them form. Sure, you can just throw […]

May 29, 2013 | By | 2 Replies More
Video: How to improve your writing process (part one)

Video: How to improve your writing process (part one)

In the first of three videos about my writing process, I hope to share with you an idea that will make your own writing process much easier. But this isn’t something complicated or ground-breaking. Instead, I just want to highlight a mistake I’ve noticed a lot of copywriters make when it first comes to dealing […]

April 17, 2013 | By | 4 Replies More
A simple trick to help you write clear and concise copy

A simple trick to help you write clear and concise copy

So this is a trick I teach any copywriter or editor I work with… It isn’t difficult. It isn’t time consuming. And it certainly isn’t fancy. In fact, it’s a very simple and purely technical change you make to your word processor each time you’re writing copy that will be read via email. It’s particularly […]

March 28, 2013 | By | 6 Replies More