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Tag: Working Practices

Video: How to improve your writing process (part two)

Video: How to improve your writing process (part two)

In the second of three videos about my writing process, I hope to share with you how to get your ideas down on the page. Once you’ve done your research and you’ve got a load of great ideas bouncing around your brain, the next step is to give them form. Sure, you can just throw […]

May 29, 2013 | By | 2 Replies More
Video: How to improve your writing process (part one)

Video: How to improve your writing process (part one)

In the first of three videos about my writing process, I hope to share with you an idea that will make your own writing process much easier. But this isn’t something complicated or ground-breaking. Instead, I just want to highlight a mistake I’ve noticed a lot of copywriters make when it first comes to dealing […]

April 17, 2013 | By | 4 Replies More
A simple trick to help you write clear and concise copy

A simple trick to help you write clear and concise copy

So this is a trick I teach any copywriter or editor I work with… It isn’t difficult. It isn’t time consuming. And it certainly isn’t fancy. In fact, it’s a very simple and purely technical change you make to your word processor each time you’re writing copy that will be read via email. It’s particularly […]

March 28, 2013 | By | 6 Replies More
Does brainstorming help you write better headlines?

Does brainstorming help you write better headlines?

Brainstorming is a bit crap. Or is it? It’s a difficult one. I say this: You should never disregard brainstorming as a tool for generating ideas. As a copywriter, when it comes to generating original and engaging headlines for a promotion, you’ve got to develop your own style. Me; I tend to pace up and […]

November 29, 2011 | By | 3 Replies More
Don’t try to write a single piece of copy before you do this

Don’t try to write a single piece of copy before you do this

You open your Word document… You stretch out your hands and click your knuckles… You place your palms down on the keyboard and… Nothing. Starting a new promotion isn’t easy at the best if times. But it’s even harder if you haven’t got a strong idea to run with. Yet a lot of copywriters make […]

August 5, 2011 | By | 1 Reply More