Tag: The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales

How Kurt Vonnegut could help improve your headlines

How Kurt Vonnegut could help improve your headlines

I think it was Kurt Vonnegut who said it… “If you can’t explain your story to a fourteen-year-old in one sentence, you’ve got a problem with your story.” Something like that. Possibly. And hell, if he didn’t say it, he should have. It sounds like something he’d say. Anyway, it’s a useful little thought. Indeed, […]

August 8, 2018 | By | Reply More
In defence of Love Island: Why copywriters should embrace the tanned twenty-somethings

In defence of Love Island: Why copywriters should embrace the tanned twenty-somethings

I have a confession. Each night, around nine o’clock, my fiancée and I sit down and turn on the television. What we watch might shock you. You see, typically, we don’t watch a lot of television. I’m usually reading. At the moment I’m being very cultured reading Walter Isaacson’s obscenely heavy biography of Leonardo Da […]

July 18, 2018 | By | Reply More
Walking Pablo: An update on my exclusive All Good Copy reader offer

Walking Pablo: An update on my exclusive All Good Copy reader offer

Hello! I recorded a quick video message while I took Pablo for his morning walk. You can watch the video here:   Meanwhile, I also wanted to share a link to a piece I wrote about creative anxiety that has resonated with a lot of people. You can read it here: Don’t let anxiety get […]

July 4, 2018 | By | Reply More
Modern advertising must learn from the old masters of direct-response

Modern advertising must learn from the old masters of direct-response

“A recent study of the advertising now running in our leading magazines shows that less than 20% of the campaigns have a U.S.P.” A U.S.P is a unique selling proposition. It’s something that sets a product or service apart from the competition. But you knew that. And you probably know — deep down — the […]

June 27, 2018 | By | Reply More
Don’t hide your best stuff: the importance of top-loading copy

Don’t hide your best stuff: the importance of top-loading copy

A long copy sales letter can run to around 10,000 words… Writing so much copy takes a while. So, it figures you’re going to have moments deep into the writing process when fresh inspiration comes. I had this recently with a letter I’ve been working on for a financial newsletter in the US. The idea […]

June 14, 2018 | By | Reply More
Pre-order The Art of the Click on Amazon now

Pre-order The Art of the Click on Amazon now

It’s alive. Well, almost. It’s definitely on Amazon. Look, you can click here and see it. And I’m definitely excited. Look, I’m doing a big thumbs up and everything. Yes. Shout it from the hills. My first proper book on direct-response copywriting is finally available to pre-order and I can begin to tell you all […]

June 5, 2018 | By | Reply More