Tag: Sales Promotion

See ‘the Four Us’ put into practice LIVE (well, almost live)

See ‘the Four Us’ put into practice LIVE (well, almost live)

One of my mentors, the American entrepreneur and writer Mark Ford, once taught me a simple way to improve problematic headlines using ‘the Four Us’. I’ve written about the idea many times before, but today I thought I’d put it to the test LIVE. Or rather, as I write this article. Why not, eh? Indeed, I’m […]

June 18, 2014 | By | 3 Replies More
The Seven Stages of a Desperate Copywriter – Guest Post

The Seven Stages of a Desperate Copywriter – Guest Post

‘When we tell stories about creativity…we neglect to mention those days when we wanted to quit, when we believed that our problem was impossible. Instead, we skip straight to the breakthrough. We tell the happy ending first. ‘The danger of this scenario is that the act of feeling frustrated is an essential part of the […]

August 15, 2013 | By | 1 Reply More
Get ‘Buy This Now’ for free with a quick tweet or share

Get ‘Buy This Now’ for free with a quick tweet or share

I’ve just published a new book for Kindle… And as well as it being available on Amazon for just $1, you can also download it for free with a simple ‘tweet’. Yup. All you need to do is tell your friends about it and then you’ll be able to download it for free. (You can […]

July 2, 2013 | By | Reply More
Beginner’s guide to direct response copywriting available for Kindle

Beginner’s guide to direct response copywriting available for Kindle

I’ve just published a new book for Kindle… Buy This Now: A Beginner’s Guide to Direct Response Copywriting. Inside I’ve brought together ten simple rules that I recommend you follow when it comes to starting out in your copywriting career. This isn’t abstract stuff. It’s specific advice that you can apply to any copy you’re […]

June 26, 2013 | By | Reply More
Sharpen your direct response sales letter in one simple move

Sharpen your direct response sales letter in one simple move

Often the first few lines of a direct response sales letter are redundant. Sometimes, even the first few paragraphs are too. Look again at the opening of any sales letter you’re working on and ask if it would not be stronger to start a little further in. You see, when we start writing we are […]

June 23, 2013 | By | Reply More
Why good copy will always turn features into benefits

Why good copy will always turn features into benefits

Whenever I’m looking to take on a trainee copywriter, one of the tasks I always set is the same. It’s designed to see if the writer is able to turn features into benefits. On the face of it seems a very simple exercise… And frankly, it is. But it reveals something about a writer that […]

April 26, 2013 | By | 5 Replies More
Speak to your mate because your reader isn’t listening

Speak to your mate because your reader isn’t listening

I blame Dostoyevsky… Even his name is difficult to read. Is that even how you spell bloody Dostoyevsky? Who knows? Who cares? OK. OK. Yes, I accept – he probably was one of the greatest writers that have ever lived… And yes, his novels are deeper than a deep thing that’s very deep. But here’s […]

November 28, 2012 | By | 1 Reply More
How stock images can ruin your sales letters

How stock images can ruin your sales letters

Pictures paint a thousand words, right? But when it comes to using pictures in a direct-response sales letter, a badly chosen image will more likely lose you a thousand sales. More often than not, in my own sales letters I tend to avoid using stock images altogether. After all, when writing long copy you’re really […]

October 13, 2012 | By | 1 Reply More
What is it with these damn cartoon logos on sales letters?

What is it with these damn cartoon logos on sales letters?

Don’t get me wrong, I’m not (at least on this occasion) having a go at the copy itself… But I was just working through the pile of copywriting products I have to review and I came across this online sales letter for Copywriting Supremacy. I don’t know what’s going on but I seem to be […]

September 10, 2012 | By | 1 Reply More
These conversion booster tactics will improve your copy

These conversion booster tactics will improve your copy

This is it… To discover how you could improve your copywriting skills and increase the conversion of your sales material by three, four or even FIVE times… Check this out now. Not only will you discover more than twenty conversion booster tactics that I have personally used to make my own copy more effective… You’ll […]

August 19, 2012 | By | 4 Replies More