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Tag: Sales Letter

James Altucher on Choose Yourself, copywriting and living with puppets

James Altucher on Choose Yourself, copywriting and living with puppets

I read a book called Choose Yourself. It made me think, which I guess is the best thing a book can do. The author is a chap called James Altucher. As well as being a successful author, he’s also a well-known blogger, a super-intelligent entrepreneur and a well-respected investor to boot. When I got in […]

August 1, 2013 | By | 2 Replies More
Set the mood: don’t let bad email copy ruin your sales letter

Set the mood: don’t let bad email copy ruin your sales letter

No one wakes up in the morning and thinks ‘hey, I need a financial newsletter’… So suggested Agora founder, financial newsletter publisher and legendary copywriter in his own right, Bill Bonner. We can go one further: no one wakes up in the morning and thinks ‘hey, I need to read a direct response sales letter’. […]

July 25, 2013 | By | 1 Reply More
From the web: Joe Polish interviews copywriter Parris Lampropoulos

From the web: Joe Polish interviews copywriter Parris Lampropoulos

I wanted to share this genius network interview with you as I think there are a lot of very strong insights shared in it. It’s an interview Joe Polish did with Parris Lampropoulos for Joe’s Genius Network. (www.geniusnetwork.com) For those who don’t know, Joe Polish is a carpet cleaner turned incredibly intelligent marketer. You should […]

July 18, 2013 | By | Reply More
Increase conversion with a tweak to your testimonials

Increase conversion with a tweak to your testimonials

For months my partner couldn’t sit. In fact, she could hardly walk. And at the lowest point, it seemed like the problem would never go away. Physical therapists advised exercises, strapped tape across her bum (I’m still not sure why) and prescribed painkillers to mask the discomfort. Still, nothing improved. Eventually an MRI scan was […]

July 16, 2013 | By | 6 Replies More
Beginner’s guide to direct response copywriting available for Kindle

Beginner’s guide to direct response copywriting available for Kindle

I’ve just published a new book for Kindle… Buy This Now: A Beginner’s Guide to Direct Response Copywriting. Inside I’ve brought together ten simple rules that I recommend you follow when it comes to starting out in your copywriting career. This isn’t abstract stuff. It’s specific advice that you can apply to any copy you’re […]

June 26, 2013 | By | Reply More
Sharpen your direct response sales letter in one simple move

Sharpen your direct response sales letter in one simple move

Often the first few lines of a direct response sales letter are redundant. Sometimes, even the first few paragraphs are too. Look again at the opening of any sales letter you’re working on and ask if it would not be stronger to start a little further in. You see, when we start writing we are […]

June 23, 2013 | By | Reply More
Why good copy will always turn features into benefits

Why good copy will always turn features into benefits

Whenever I’m looking to take on a trainee copywriter, one of the tasks I always set is the same. It’s designed to see if the writer is able to turn features into benefits. On the face of it seems a very simple exercise… And frankly, it is. But it reveals something about a writer that […]

April 26, 2013 | By | 5 Replies More
An inspirational way to end a direct response sales letter

An inspirational way to end a direct response sales letter

I want to talk about the end… The moment you know the inevitable is upon you. The moment you see everything flash before your eyes and wonder if you’ve done enough. The moment you quietly whisper into the vast, empty abyss and ask… Dear reader, do you actually want to buy this? Yes – I’m […]

March 21, 2013 | By | 3 Replies More
A seemingly minor error that can kill direct-response copywriting

A seemingly minor error that can kill direct-response copywriting

I often compare writing a successful direct-response sales letter to passing your driving test… Providing you don’t make any major errors and you manage to keep the minors to a minimum – you should be OK. If figures then that when you start learning about copywriting, you generally tend to focus on avoiding the bigger […]

March 17, 2013 | By | 3 Replies More
Copywriting Infographic: How to structure a sales letter

Copywriting Infographic: How to structure a sales letter

Take a look at this copywriting infographic… Of course, there are many weird and wonderful ways to structure a direct-response sales letter. As with most things in copywriting, there are no hard and fast rules. But… There is one particular structure that I return to time and time again and it always produces good results. […]

February 2, 2013 | By | 1 Reply More