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Tag: Robert Cialdini

The overlooked art of reassurance in copywriting

The overlooked art of reassurance in copywriting

Reassurance isn’t a term that’s widely used in copywriting. Have a quick scan through the index pages of Cialdini’s Influence, Daniel H. Pink’s To Sell is Human or even Ogilvy’s On Advertising and you won’t find any special preference given to the word. Does that make it redundant? Does the fact that late greats and […]

January 7, 2014 | By | 7 Replies More
Five books to buy a copywriter for Christmas

Five books to buy a copywriter for Christmas

If you’re a copywriter wondering which books you should ask for this Christmas, or if you’re searching for the best books for copywriters… Help is at hand. Here you’ll find five recommendations that will help inspire and influence anyone who writes to sell. In fact, influence is actually the title of the first pick… Influence by Robert Cialdini Most copywriters […]

December 13, 2013 | By | 1 Reply More
Reading List: April 2013 – Eggers, Cialdini and Mayle

Reading List: April 2013 – Eggers, Cialdini and Mayle

Following my guest post in John Forde’s excellent Copywriter’s Roundtable, I received an email from a fellow copywriter called Tony. He was interested in my idea of fuelling your brain by reading books that aren’t typically associated with copywriting. Don’t get me wrong, each month I make sure I read at least one book that […]

April 4, 2013 | By | 4 Replies More