Tag Archives: repetition

Repetition, repetition, repetition: A good idea is worth repeating

It’s an objection often raised, especially when it comes to longer pieces of copy. If handled badly, it can ruin your work. But get it right and it could be one of the most important tools you employ. I’m talking about repetition. A reader asks an interesting question on this very subject: “Is there a good […]

Repeat after me: repeat, repeat… repeat!

Dear Reader, It’s an objection that’s often raised… If handled badly, it can destroy a promotion. But get this right and it could be one of the most important things you do. AllGoodCopy.com reader, Jon Steel, asked an interesting question about this very subject on the website recently: “Is there a good technical reason why […]