The local shop in my village has finally figured out the perfect marriage of impulse purchase and value. There I am… Waiting for the assistant to pack my stuff and ring it through the register… And I notice them… Four Kit Kats for £1. I know I shouldn’t. But four… FOUR… for just £1. That’s […]
Tag Archives: OFFERS
16
May
May
Where did the 30-day trial period come from? Seriously – if you know, please comment below and tell me. If you’ve written copy for online products or services, no doubt you know the 30-day trial well. Or maybe, if you’ve written for a product or service that’s being sold on Clickbank or some other joint venture website, […]
You get an email telling you the good news… If you act in the next two hours, you can claim a £100 discount on so and so’s latest copywriting seminar. That’s great news. But is it the best way to promote that offer? Is good news always a good thing? Not necessarily. When it comes […]
You get an email telling you the good news… If you act in the next two hours, you can claim a £100 discount on Tony Owl’s brand new copywriting seminar. That’s great news – you love Tony Owl. But is it the best way to promote Tony’s offer? Is good news always a good thing? Not necessarily. […]