Tag: Offers

Forget your fancy ideas, they’re nothing without value

Forget your fancy ideas, they’re nothing without value

The local shop in my village has finally figured out the perfect marriage of impulse purchase and value. There I am… Waiting for the assistant to pack my stuff and ring it through the register… And I notice them… Four Kit Kats for £1. I know I shouldn’t. But four… FOUR… for just £1. That’s […]

September 29, 2017 | By | 1 Reply More
An offer you CAN refuse – a better way to deal with trial periods

An offer you CAN refuse – a better way to deal with trial periods

Where did the 30-day trial period come from? Seriously – if you know, please comment below and tell me. If you’ve written copy for online products or services, no doubt you know the 30-day trial well. Or maybe, if you’ve written for a product or service that’s being sold on Clickbank or some other joint […]

May 14, 2014 | By | Reply More
Car crash copy: why bad news is better than good

Car crash copy: why bad news is better than good

You get an email telling you the good news… If you act in the next two hours, you can claim a £100 discount on so and so’s latest copywriting seminar. That’s great news. But is it the best way to promote that offer? Is good news always a good thing? Not necessarily. When it comes […]

August 11, 2012 | By | 3 Replies More