Tag: Mike Palmer

Don’t be afraid to make your copy magical

Don’t be afraid to make your copy magical

There you are in the grandly decorated lounge of Agora owner Bill Bonner’s 18-century chateau… Gathered with you are what you’ve been told are some of the best copywriters in the world… You’re excited. In fact, you’re only just starting to figure out what this copywriting lark is all about, so to spend time with […]

January 26, 2018 | By | Reply More
The C.I.A. secret for identifying good ideas

The C.I.A. secret for identifying good ideas

Before you write any piece of copy, you need to figure out if the idea you’re writing about is any good. If your idea sucks ass, your copy will suck ass. Worse: A bad idea will make it even harder to write the suck-ass copy, which is just dumb. Why spend extra time writing bad […]

September 15, 2017 | By | 1 Reply More
A postcard from Delray Beach

A postcard from Delray Beach

Hello! Just wanted to post a quick note from my travels, which I’ll hopefully follow with some extended thoughts soon. Indeed, I’m working on a new piece at the moment all about understanding the importance of emotions in copy. Ironically, this seems to be the main focus for many of the speakers at this year’s […]

October 25, 2013 | By | 2 Replies More
Set the mood: don’t let bad email copy ruin your sales letter

Set the mood: don’t let bad email copy ruin your sales letter

No one wakes up in the morning and thinks ‘hey, I need a financial newsletter’… So suggested Agora founder, financial newsletter publisher and legendary copywriter in his own right, Bill Bonner. We can go one further: no one wakes up in the morning and thinks ‘hey, I need to read a direct response sales letter’. […]

July 25, 2013 | By | 1 Reply More