Tag: Long Copy

The ‘golden thread’ is not enough

The ‘golden thread’ is not enough

Take a look at this scrap of paper: Though it might look like nonsense right now… I guarantee it will help you shave hours off the time you spend reviewing and editing your copy. And it’ll make your copy a damn sight more effective. It’s almost too simple to follow… And it only takes about […]

November 3, 2017 | By | Reply More
The one thing you must do to make sure you have new ideas

The one thing you must do to make sure you have new ideas

Ideas are irritating. Sometimes they’re right there in your face, shouting at you like an arrogant teenage kid who thinks they know best… Other times they’re nowhere to be seen, like your broke mate Steve who’s always in the toilet when it’s his round at the bar. I’ll tell you what… From now on, let’s […]

February 26, 2013 | By | 6 Replies More
Five things I definitely don’t know about copywriting

Five things I definitely don’t know about copywriting

Too many copywriting gurus go on and on about what they DO know… So to freshen things up a little, here are five things about copywriting that I definitely DO NOT know. 1. I don’t ever know what the best headline is for any particular product or service that I am selling. Even when I […]

November 10, 2012 | By | 6 Replies More
How stock images can ruin your sales letters

How stock images can ruin your sales letters

Pictures paint a thousand words, right? But when it comes to using pictures in a direct-response sales letter, a badly chosen image will more likely lose you a thousand sales. More often than not, in my own sales letters I tend to avoid using stock images altogether. After all, when writing long copy you’re really […]

October 13, 2012 | By | 1 Reply More
Sometimes copy has nothing to do with the words you write

Sometimes copy has nothing to do with the words you write

When you walk into a classy restaurant you usually notice one thing before anything else… Sometimes, in fact, you don’t even realise you’ve registered it: it’s something that happens on a subconscious level. But the fact is, this seemingly minor detail can have a huge effect on your overall experience. I’m talking about a sense […]

August 29, 2012 | By | Reply More
Does your copy embarrass you AND your customer?

Does your copy embarrass you AND your customer?

When someone decides to pay money in return for a product or service, it’s a serious thing. Good copy should respect that. I was sat in a meeting recently when a sales letter I had written was brought up on the screen. Though I naturally recognized it as mine, the people I was meeting with […]

July 19, 2012 | By | 3 Replies More
How sleeping with your readers will improve your copy

How sleeping with your readers will improve your copy

Coming up with a headline that will grab your reader’s attention is hard. You might spend weeks writing and testing different ideas for nothing. Even if the product or service you’re selling is amazing, it doesn’t necessarily make writing a captivating headline any easier… But there is an exercise you can do that will help […]

July 3, 2012 | By | 3 Replies More
What Woody Allen can teach you about copywriting

What Woody Allen can teach you about copywriting

Whatever you think about Woody Allen ‘the man’… As a filmmaker, he’s made some truly great films. That’s a simple fact. For what it’s worth, I think he’s a brilliant writer, a great director and a good actor…. You only have to look at Annie Hall, Manhattan, Hannah and Her Sisters, Play It Again, Sam, […]

June 14, 2012 | By | 10 Replies More
Repeat after me: repeat, repeat… repeat!

Repeat after me: repeat, repeat… repeat!

It’s an objection that’s often raised… If handled badly, it can destroy a promotion. But get this right and it could be one of the most important things you do. AllGoodCopy.com reader, Jon Steel, asked an interesting question about this very subject on the website: “Is there a good technical reason why so many of […]

April 28, 2012 | By | 2 Replies More