Tag: Ideas

Never waste a piece of copy

Never waste a piece of copy

Working in the world of direct response is great. Why? Because it’s cold, hard and emotionless. Wait. That doesn’t sound good. But it is. Trust me. Of course, we copywriters spend the majority of our time desperately trying to inject emotion into our writing and into our readers… But in the true light of day, […]

October 6, 2017 | By | Reply More
The C.I.A. secret for identifying good ideas

The C.I.A. secret for identifying good ideas

Before you write any piece of copy, you need to figure out if the idea you’re writing about is any good. If your idea sucks ass, your copy will suck ass. Worse: A bad idea will make it even harder to write the suck-ass copy, which is just dumb. Why spend extra time writing bad […]

September 15, 2017 | By | 1 Reply More
A slideshow all about creativity and ideas

A slideshow all about creativity and ideas

After spending an evening with social media expert and general ‘smart guy’, Gary Vaynerchuk (@garyvee), I decided to check out SlideShare. Have you come across this yet? It’s basically a social network based around sharing slideshows. Sounds weird, I know. But I kind of like it and spent some time designing my own presentation. I think […]

December 16, 2013 | By | Reply More
Quotes about Copywriting: 1. Always be open to ideas

Quotes about Copywriting: 1. Always be open to ideas

The first here in a new series of ‘quotes about copywriting’. Every now and again I’ll be posting a new snippet of copywriting advice that you’ll hopefully want to share with the world. (Frankly, I’m so fed up with the wealth of meaningless inspirational quotes circulating the web that I thought it was about time […]

August 27, 2013 | By | 1 Reply More
What Ernest Hemingway, Bill Hicks and Bob Dylan have in common

What Ernest Hemingway, Bill Hicks and Bob Dylan have in common

I wrote a new article for a fellow copywriter, Alastair Allday, that is currently featured on his website, Allday Creative. You can read the piece here. In it I reveal five things that could help you improve your writing. But these aren’t regular copy tips and it isn’t a list of typical ‘how to’ textbooks. […]

March 8, 2013 | By | Reply More
The one thing you must do to make sure you have new ideas

The one thing you must do to make sure you have new ideas

Ideas are irritating. Sometimes they’re right there in your face, shouting at you like an arrogant teenage kid who thinks they know best… Other times they’re nowhere to be seen, like your broke mate Steve who’s always in the toilet when it’s his round at the bar. I’ll tell you what… From now on, let’s […]

February 26, 2013 | By | 6 Replies More
How you should start the perfect sales promotion

How you should start the perfect sales promotion

Aristotle’s idea was to start in the middle… And I have no doubt that in creative writing classes all around the world they’re preaching the same message as we speak. But hey, I was brought up under contrarian copywriter supreme, Bill Bonner, so why not throw a spanner into Aristotelian theory. Someone’s got to, right? […]

April 4, 2012 | By | 1 Reply More
Stuck on a headline? Ask AllGoodCopy.com readers for help

Stuck on a headline? Ask AllGoodCopy.com readers for help

As a copywriter, you’ve got one major problem that no one really talks about: no one wants to buy anything. That would be fine if it weren’t for the fact that, as a copywriter, it’s your job to encourage people to buy things. Actually, I’m being dramatic. There’s hope… there’s something you can do to fix it… […]

January 19, 2012 | By | 3 Replies More
Girls just want to have fun; Copywriters just want to write

Girls just want to have fun; Copywriters just want to write

Like any good copywriter, I don’t just write copy… In fact, in my experience I’ve found that all the most successful copywriters and ad men I’ve met and trained also write some form of ‘non-copy’ too. Mark Ford (Michael Masterson) and Nick Laight are poets, for example… Dave Fedash writes film scripts… Bill Bonner has published […]

January 5, 2012 | By | Reply More
Does brainstorming help you write better headlines?

Does brainstorming help you write better headlines?

Brainstorming is a bit crap. Or is it? It’s a difficult one. I say this: You should never disregard brainstorming as a tool for generating ideas. As a copywriter, when it comes to generating original and engaging headlines for a promotion, you’ve got to develop your own style. Me; I tend to pace up and […]

November 29, 2011 | By | 3 Replies More