Tag: Glenn Fisher

Good collaboration makes for good copy

Good collaboration makes for good copy

Copywriting can sometimes be like a lonely game… There you are, hidden away in your office, staring out over the rooftops, to the pavilion across the way… You see a man walking his dog and consider the fact that a few hours ago it would have been you walking your dog on that same pavilion. […]

February 21, 2018 | By | Reply More
That time I tried to kill Drayton Bird

That time I tried to kill Drayton Bird

“Were you two trying to kill me?” This is what Drayton shouts at me across the room. There I am, loitering at the back of an AWAI copywriting conference in Florida a few years back with my good friend, Mike Ford. We’re chatting waiting for the first speaker of the day to come on. But, […]

February 14, 2018 | By | Reply More
An interview with, er… me?

An interview with, er… me?

A few weeks ago I sat down to speak with expert copywriter, Vikki Ross (of Sky, The Body Shop and Hotels.com fame). The feedback I received was great and I’m glad so many people found it useful. You’ll be pleased to know I’ve got a lot more interesting interviews planned… In fact, next week, I’ll […]

February 8, 2018 | By | Reply More
99 problems… but legal isn’t one

99 problems… but legal isn’t one

I’m an idiot. I’ve had my suspicions for a long time. But now I know for sure. You’re probably an idiot too. Sorry. It’s just the way it goes with us copywriters. Yes, I’m suggesting most of us copywriters are idiots. “Hold on, Glenn. Not so fast. Don’t you know I’ve got a top level […]

February 1, 2018 | By | Reply More
Don’t be afraid to make your copy magical

Don’t be afraid to make your copy magical

There you are in the grandly decorated lounge of Agora owner Bill Bonner’s 18-century chateau… Gathered with you are what you’ve been told are some of the best copywriters in the world… You’re excited. In fact, you’re only just starting to figure out what this copywriting lark is all about, so to spend time with […]

January 26, 2018 | By | Reply More
An interview with Vikki Ross

An interview with Vikki Ross

Earlier this week, I jumped on a call with a woman called Vikki Ross. If you’ve come across Vikki before (most likely on Twitter via @vikkirosswrites), you’ll be eager to hear our conversation… But if not, let me tell you that Vikki is not only a very successful copywriter – having worked for the likes of […]

January 18, 2018 | By | Reply More
A critical copywriting tool: the swipe file and how to build one

A critical copywriting tool: the swipe file and how to build one

Do you have a swipe file? You hopefully do. And if that is the case, rather than read this email, go read this interesting interview with post-punk legend Ian MacKaye instead. But if you don’t already have a swipe file, or you do have one and you’d like to discover some of my own swipe file […]

January 12, 2018 | By | Reply More
Happy New Year!

Happy New Year!

No doubt you’re currently languishing in some kind of post-Christmas/pre-New Year malaise. And like me, you’re probably regretting how much you’ve eaten and drunk already, whilst at the same time wondering just how much more it is reasonable to eat and drink tonight. I understand. It’s a difficult consideration. For that reason, I won’t keep […]

December 31, 2017 | By | Reply More
A Christmas Gift: Copy Formula Secrets

A Christmas Gift: Copy Formula Secrets

Merry Christmas, my fellow copy enthusiast! We’re pretty much ready for the big day here at the Fisher household… Presents are under the tree… holiday odd jobs have begun in earnest (such as re-grouting the kitchen)… and the dog has his embarrassing Christmas jumper on (that’s him on the right there). I’m excited. Far from […]

December 22, 2017 | By | Reply More
Delayed objections and when to overcome them

Delayed objections and when to overcome them

I’m on the bus back to my London flat in Dalston reading the first draft of a new sales letter a copywriter has just sent me to review. In the time it takes me to get from Leicester Square to the Balls Pond Road, I’ve read it. It flows well, really well. I’m excited to […]

December 8, 2017 | By | Reply More