Tag: Glenn Fisher

The secret to creating good content: An interview with Gareth Hancock

The secret to creating good content: An interview with Gareth Hancock

David Ogilvy or David Lynch? I ask. “As a copywriter,” Gareth replies, “I’ve got to go with Ogilvy. He’s the main man on Main Street. The don. I did enjoy Twin Peaks as a kid, though.” Charles Bukowski or Charles Saatchi? I continue. “Tough one that. Saatchi has done loads in copywriting and in art, […]

July 11, 2018 | By | Reply More
Walking Pablo: An update on my exclusive All Good Copy reader offer

Walking Pablo: An update on my exclusive All Good Copy reader offer

Hello! I recorded a quick video message while I took Pablo for his morning walk. You can watch the video here:   Meanwhile, I also wanted to share a link to a piece I wrote about creative anxiety that has resonated with a lot of people. You can read it here: Don’t let anxiety get […]

July 4, 2018 | By | Reply More
Modern advertising must learn from the old masters of direct-response

Modern advertising must learn from the old masters of direct-response

“A recent study of the advertising now running in our leading magazines shows that less than 20% of the campaigns have a U.S.P.” A U.S.P is a unique selling proposition. It’s something that sets a product or service apart from the competition. But you knew that. And you probably know — deep down — the […]

June 27, 2018 | By | Reply More
Don’t hide your best stuff: the importance of top-loading copy

Don’t hide your best stuff: the importance of top-loading copy

A long copy sales letter can run to around 10,000 words… Writing so much copy takes a while. So, it figures you’re going to have moments deep into the writing process when fresh inspiration comes. I had this recently with a letter I’ve been working on for a financial newsletter in the US. The idea […]

June 14, 2018 | By | Reply More
Pre-order The Art of the Click on Amazon now

Pre-order The Art of the Click on Amazon now

It’s alive. Well, almost. It’s definitely on Amazon. Look, you can click here and see it. And I’m definitely excited. Look, I’m doing a big thumbs up and everything. Yes. Shout it from the hills. My first proper book on direct-response copywriting is finally available to pre-order and I can begin to tell you all […]

June 5, 2018 | By | Reply More
Right place, right time: Tailoring your copy for the situation

Right place, right time: Tailoring your copy for the situation

There’s a lot to be said for copy that’s in the right place at the right time. I was reminded of this recently when out on the field behind our house walking Pablo. Having done his business in the usual spot, I headed over to the dog waste bin to deposit it. On the side […]

May 30, 2018 | By | Reply More
How you start: An interview on how I got into copywriting

How you start: An interview on how I got into copywriting

Sad news today that the great American novelist, Philip Roth, passed away. I’m a big fan of his work. He’s one of the writers who inspired me to write in the first place. At school, in English literature, I was mostly force-fed old Jane Austen and Thomas Hardy period-waffle that I just couldn’t connect with. […]

May 23, 2018 | By | Reply More
Why less is more when it comes to headline copy

Why less is more when it comes to headline copy

If one helping of me a week isn’t enough…good news. I launched a new website last week where you can hear more of my thoughts on things that aren’t so sharply focused on direct response copy. TheGlennFisher.com – as you can tell from the title – is more a resource to find out what I’m […]

May 16, 2018 | By | Reply More
Get together with some copywriting bigwigs at Copy Capital

Get together with some copywriting bigwigs at Copy Capital

We drop straight in this week to a brief chat I had over the bank holiday weekend with copywriter, networker-extraordinaire and all round nice person, Vikki Ross… GLENN (GF): OK, let’s forget all this copywriting event stuff for a moment and let me ask you a very important question: what’s your favourite capital letter? VIKKI […]

May 9, 2018 | By | Reply More
How to manage all the different ideas in your head

How to manage all the different ideas in your head

Do you ever think you might be going mad? Maybe it’s just me. My fiancée would certainly attest to that. It’s usually a relief for her to leave the house in the morning after suffering a breakfast spent listening to my rambling nonsense. But I don’t think I’m the only one, right? We copywriters are […]

May 3, 2018 | By | Reply More