Tag: Gary Halbert

Five anti-predictions for 2018

Five anti-predictions for 2018

At this time of year, you tend to see every man and his dog laying down their predictions for the year… I find the exercise a bit ‘meh’, to be honest. Predicting how the world will change is a real fool’s errand. Don’t get me wrong… Keeping an eye on how general trends are shifting […]

January 4, 2018 | By | Reply More
Why every copywriter should ‘go old school’

Why every copywriter should ‘go old school’

One thing that struck me recently is how confused some people are about the kind of copywriting I do. You see I recently sponsored the ProCopywriters Conference in London (#CopyCon17). It was an interesting day, happily spent in the company of 200 or so professional copywriters. You may well have been one of them. If […]

October 20, 2017 | By | Reply More
An interview with top American copywriter Brian McLeod

An interview with top American copywriter Brian McLeod

It takes a pretty clued-up guy to help turn a tiny spare bedroom start-up into a hugely successful, nine-figure business that employed over 200 people… That said – you and I both know copywriters are pretty clued-up folks, right? US copywriter Brian McLeod certainly proves that. After co-founding one of the most successful product development […]

September 4, 2013 | By | 2 Replies More