Tag: Ernest Hemingway

Time management tips for direct response copywriters

Time management tips for direct response copywriters

Copywriting should be fun. It should be challenging too. But if you’re finding it too challenging, it’s wearing you down or it’s taking up too much of your time… You’re probably doing something wrong. So here I want to give you some tips on how to better manage your time as a copywriter. Most of […]

September 22, 2017 | By | Reply More
Copywriters: Are you writing truly enough?

Copywriters: Are you writing truly enough?

“And the reader, if the writer is writing truly enough, will have a feeling of those things as strongly as though the writer had stated them.” These days it’s almost cliché to say so… But, as a copywriter, I find the writing of Ernest Hemingway such a useful resource. If you’re not regularly reading his […]

July 1, 2014 | By | Reply More
The “Live. Die. Repeat.” approach to writing headlines

The “Live. Die. Repeat.” approach to writing headlines

“Live. Die. Repeat.” That’s the tagline of Tom Cruise’s new movie, Edge of Tomorrow. Have you seen it? Basically Tom Cruise gets the blood of an alien on him, which means that whenever he’s killed he returns to the day he got the alien blood on him. He meets Emily Blunt and then he has […]

June 7, 2014 | By | 1 Reply More