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Tag: Drayton Bird

An offer you CAN refuse – a better way to deal with trial periods

An offer you CAN refuse – a better way to deal with trial periods

Where did the 30-day trial period come from? Seriously – if you know, please comment below and tell me. If you’ve written copy for online products or services, no doubt you know the 30-day trial well. Or maybe, if you’ve written for a product or service that’s being sold on Clickbank or some other joint […]

May 14, 2014 | By | Reply More
Five books to buy a copywriter for Christmas

Five books to buy a copywriter for Christmas

If you’re a copywriter wondering which books you should ask for this Christmas, or if you’re searching for the best books for copywriters… Help is at hand. Here you’ll find five recommendations that will help inspire and influence anyone who writes to sell. In fact, influence is actually the title of the first pick… Influence by Robert Cialdini Most copywriters […]

December 13, 2013 | By | 1 Reply More
My girlfriend has a soft spot for this irreverent copywriter (and it’s not me)

My girlfriend has a soft spot for this irreverent copywriter (and it’s not me)

Another copywriter has been amusing my girlfriend! But it’s OK. There’s nothing dodgy going on. In fact, if you’ve ever seen the famous copywriter Drayton Bird give a talk, you’ll already know he’s a charming old sod.And irreverent too, which is probably why I get on with him. (I guess our shared appreciation of swearing […]

November 15, 2013 | By | Reply More
Reading List: November 2013 – Camilleri, Jones and Le Carré

Reading List: November 2013 – Camilleri, Jones and Le Carré

A somewhat crime-heavy reading list this month! But that’s the thing with many crime novels: they’re often such easy reads that when you read one, you want to read another. It’s for this very reason that I think it’s worth dipping into the genre every now and again to look at what makes them so […]

November 7, 2013 | By | 2 Replies More
A postcard from Delray Beach

A postcard from Delray Beach

Hello! Just wanted to post a quick note from my travels, which I’ll hopefully follow with some extended thoughts soon. Indeed, I’m working on a new piece at the moment all about understanding the importance of emotions in copy. Ironically, this seems to be the main focus for many of the speakers at this year’s […]

October 25, 2013 | By | 2 Replies More
Conversations on Copy: Insightful Interviews with Professional Copywriters

Conversations on Copy: Insightful Interviews with Professional Copywriters

A free report for you here, which will hopefully provide a lot of insight into the world of copywriting. I’ve collected together five of the interviews I’ve done with top copywriters from around the UK. Inside the report you’ll find the thoughts of three young freelance copywriters – Dan Adams, Stephen Marsh and Alastaire Allday – who […]

August 24, 2013 | By | 3 Replies More
Expert Q&A: Why Drayton Bird wants to shoot me

Expert Q&A: Why Drayton Bird wants to shoot me

Drayton Bird wants me shot… I’m not sure if he’s aiming for a fatal wound or if he just wants to ‘see me dance’ as per the poker scene in Goodfellas. Either way, it’s not every day that a legend of the copywriting industry issues a bounty on your head. So, what happened? Well, as […]

July 8, 2013 | By | 5 Replies More
This old bird can teach you a lot about good copy

This old bird can teach you a lot about good copy

I’ve had a lot of emails from people asking which copywriting products I think are worth the money… It’s difficult. A lot of stuff is nothing more than swipe file collections (which you can build for free), audio interviews (which involve one copywriter gushing over another) or long and boring part-work courses (that take forever […]

August 17, 2012 | By | Reply More