Tag: Direct Response

Don’t hide your best stuff: the importance of top-loading copy

Don’t hide your best stuff: the importance of top-loading copy

A long copy sales letter can run to around 10,000 words… Writing so much copy takes a while. So, it figures you’re going to have moments deep into the writing process when fresh inspiration comes. I had this recently with a letter I’ve been working on for a financial newsletter in the US. The idea […]

June 14, 2018 | By | Reply More
Why less is more when it comes to headline copy

Why less is more when it comes to headline copy

If one helping of me a week isn’t enough…good news. I launched a new website last week where you can hear more of my thoughts on things that aren’t so sharply focused on direct response copy. TheGlennFisher.com – as you can tell from the title – is more a resource to find out what I’m […]

May 16, 2018 | By | Reply More
Putting the proof in your persuasive pudding

Putting the proof in your persuasive pudding

A quick reminder before I get into this piece… My fiancée Ruth and I…otherwise known as ‘Gluth’…are running the Great Grimsby 10k this year and raising money for the British Heart Foundation. For the many readers outside the UK who are wondering what on earth ‘Great Grimsby’ is…it’s where I’m from. Grimsby is a small […]

April 25, 2018 | By | Reply More
Why I’m not an athlete and an update on my copywriting book

Why I’m not an athlete and an update on my copywriting book

I am not an athlete. I can barely run. About two years ago, I managed to train enough to run a 10k around Richmond Park in London. It was tough. Since then, I haven’t run again. I wish I were fitter. My partner says she doesn’t mind. But still, I wish I were fitter. Everyone […]

April 4, 2018 | By | Reply More
Two-tier research: Write for your reader, not for yourself

Two-tier research: Write for your reader, not for yourself

Before I was born, I didn’t exist, which made it a lot harder to walk the dog. Sorry. A terrible attempt at a Groucho Marx-inspired joke that has nothing to do with what I want to write about today. Or does it? Stand back… Tenuous link approaching… You see, opening with my crap joke there […]

March 28, 2018 | By | Reply More
You and I: The importance of putting your reader first

You and I: The importance of putting your reader first

What’s the most important word in copywriting? Most people would say ‘you’. When I first started out in the industry, I remember one of the first direct response sales letters I wrote was for a personal finance newsletter. The idea was based around an article about the best ways to ask for a pay-rise. A […]

March 21, 2018 | By | Reply More
Overcoming the fear: Three ways to beat the blank page

Overcoming the fear: Three ways to beat the blank page

You ever get the fear? I do. All the time. That feeling when you’re staring at a blank page and just don’t know where to begin. How in the holy chicken nugget are you going to spew forth 40-50 pages of a sales letter from nothing? You start sweating…pacing the room…eating more biscuits than any […]

March 14, 2018 | By | 1 Reply More
Interviewed: copywriter and author, Andy Maslen

Interviewed: copywriter and author, Andy Maslen

Andy Maslen is sick to the back teeth with kids and their smart phones… “Why doesn’t anyone read books anymore,” he laments. “Or just observe the bloody world go by? Everyone has their head in a smart phone these days.” We’re talking about one of the key skills you need as a copywriter… The ability to […]

February 23, 2018 | By | 3 Replies More
Good collaboration makes for good copy

Good collaboration makes for good copy

Copywriting can sometimes be like a lonely game… There you are, hidden away in your office, staring out over the rooftops, to the pavilion across the way… You see a man walking his dog and consider the fact that a few hours ago it would have been you walking your dog on that same pavilion. […]

February 21, 2018 | By | Reply More
An interview with, er… me?

An interview with, er… me?

A few weeks ago I sat down to speak with expert copywriter, Vikki Ross (of Sky, The Body Shop and Hotels.com fame). The feedback I received was great and I’m glad so many people found it useful. You’ll be pleased to know I’ve got a lot more interesting interviews planned… In fact, next week, I’ll […]

February 8, 2018 | By | Reply More