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Tag: Direct Response

Why you should sit on your arse and read more

Why you should sit on your arse and read more

Hurrah! I’ve finally got a chance to relax and take the time to say hello. More than that, I want to share some thoughts that I’ve been having since I attended a writing retreat in France last month. But before I do anything… I should apologise: I’ve been out of action for a little while. […]

October 26, 2014 | By | Reply More
Helpful advice for copywriters: an interview with Glenn Fisher

Helpful advice for copywriters: an interview with Glenn Fisher

I was recently asked to do an interview by a young guy in Germany who’s looking to start his own online Internet marketing business. As I’m grateful to the many people who accept my own interview requests, I happily agreed to spare an hour to take a Skype call with the chap. Indeed, if anyone […]

August 4, 2014 | By | Reply More
“I don’t want to have to use this gun”

“I don’t want to have to use this gun”

Imagine you’re living a roguish life as a bank robber in the Wild West… You drift from town to town ‘sticking-up’ the local bank… You’re damn good at it too. Just yesterday you moseyed on in, stuck your gun in the bank teller’s face and delivered your usual “this is a stick-up” line. The teller […]

August 3, 2014 | By | Reply More
An interview with bestselling author and copywriter, Bob Bly

An interview with bestselling author and copywriter, Bob Bly

If you work in copywriting, there’s probably a copy of The Copywriter’s Handbook somewhere near you… Maybe it’s in that drawer you’ve not checked for a while… or hidden on the shelf between the Ogilvy, Hopkins and Schwartz… heck, it might be right next to you, acting as a coaster. Point is: this book is everywhere. And so it should be. You see, […]

July 21, 2014 | By | Reply More
Copywriters: Are you writing truly enough?

Copywriters: Are you writing truly enough?

“And the reader, if the writer is writing truly enough, will have a feeling of those things as strongly as though the writer had stated them.” These days it’s almost cliché to say so… But, as a copywriter, I find the writing of Ernest Hemingway such a useful resource. If you’re not regularly reading his […]

July 1, 2014 | By | Reply More
See ‘the Four Us’ put into practice LIVE (well, almost live)

See ‘the Four Us’ put into practice LIVE (well, almost live)

One of my mentors, the American entrepreneur and writer Mark Ford, once taught me a simple way to improve problematic headlines using ‘the Four Us’. I’ve written about the idea many times before, but today I thought I’d put it to the test LIVE. Or rather, as I write this article. Why not, eh? Indeed, I’m […]

June 18, 2014 | By | 2 Replies More
Free Copywriting eBook: Five Easy Ways to Write Better Copy

Free Copywriting eBook: Five Easy Ways to Write Better Copy

I recently put together a free copywriting ebook that reveals five easy ways to write better copy. I think it’s a cracking little download and it’s all been very nicely laid out by my @rhinett. But best of all, it is completely and utterly free. HOORAH! It’s aptly titled Five Easy Ways to Write Better Copy, […]

May 15, 2014 | By | 1 Reply More
Let me tell you a story: the importance of narrative in copywriting

Let me tell you a story: the importance of narrative in copywriting

For some strange reason, a lot of people seem to think the business world should be a grey, lifeless place that exists between 8.30am and 5pm (if you’re lucky). People assume that you’re not allowed to be interesting, that you have to talk in facts, figures and graphs; the boring stuff, basically. You only need […]

April 1, 2014 | By | 1 Reply More
Is it time to question the wisdom of David Ogilvy?

Is it time to question the wisdom of David Ogilvy?

“Sell, or else,” pronounced legendary ad man, David Ogilvy many a decade ago. And, ever since, this unflinching commandment has been passed down from copywriter to copywriter. It’s the great leveller; the simple reminder that whatever the media, your aim remains the same: you sell, my boy, you sell if it’s the last thing you […]

March 18, 2014 | By | 7 Replies More
“If you want to improve as a copywriter, buy this book.”

“If you want to improve as a copywriter, buy this book.”

“Write Better Copy is a life jacket for those who are dipping their toe into the wild marketing waters and sinking,” writes Blanca. She’s a fellow copywriter and journalist who picked up my Write Better Copy guide looking to understand more about how copywriting works. She continues: “When I started to study copywriting, I desperately […]

February 23, 2014 | By | Reply More