Tag: Direct Response Copy

You can’t sell with logic

You can’t sell with logic

I was really impressed with a chap I’ve been working with this week. We’ve been trying to figure out a way to sell his product and have tried numerous angles that just don’t seem to work. So, we jumped on the phone and talked it out. There were a lot of dead ends, unfinished thoughts […]

October 27, 2017 | By | Reply More
Why every copywriter should ‘go old school’

Why every copywriter should ‘go old school’

One thing that struck me recently is how confused some people are about the kind of copywriting I do. You see I recently sponsored the ProCopywriters Conference in London (#CopyCon17). It was an interesting day, happily spent in the company of 200 or so professional copywriters. You may well have been one of them. If […]

October 20, 2017 | By | Reply More
Forget your fancy ideas, they’re nothing without value

Forget your fancy ideas, they’re nothing without value

The local shop in my village has finally figured out the perfect marriage of impulse purchase and value. There I am… Waiting for the assistant to pack my stuff and ring it through the register… And I notice them… Four Kit Kats for £1. I know I shouldn’t. But four… FOUR… for just £1. That’s […]

September 29, 2017 | By | 1 Reply More
An interview with bestselling author and copywriter, Bob Bly

An interview with bestselling author and copywriter, Bob Bly

If you work in copywriting, there’s probably a copy of The Copywriter’s Handbook somewhere near you… Maybe it’s in that drawer you’ve not checked for a while… or hidden on the shelf between the Ogilvy, Hopkins and Schwartz… heck, it might be right next to you, acting as a coaster. Point is: this book is everywhere. And so it should be. You see, […]

July 21, 2014 | By | Reply More
Two clever puppets explain why ‘clickbaiting’ is bad

Two clever puppets explain why ‘clickbaiting’ is bad

I’m a huge fan of the Glove and Boots blog. There are very few sites on the web that I actively visit to check for updates, but Glove and Boots is one of them. If you’ve been reading for a while, you’ll remember I first featured them in my 15 other things to do if […]

June 28, 2014 | By | 2 Replies More
Free Copywriting eBook: Five Easy Ways to Write Better Copy

Free Copywriting eBook: Five Easy Ways to Write Better Copy

I recently put together a free copywriting ebook that reveals five easy ways to write better copy. I think it’s a cracking little download and it’s all been very nicely laid out by my @rhinett. But best of all, it is completely and utterly free. HOORAH! It’s aptly titled Five Easy Ways to Write Better Copy, […]

May 15, 2014 | By | 1 Reply More
Let me tell you a story: the importance of narrative in copywriting

Let me tell you a story: the importance of narrative in copywriting

For some strange reason, a lot of people seem to think the business world should be a grey, lifeless place that exists between 8.30am and 5pm (if you’re lucky). People assume that you’re not allowed to be interesting, that you have to talk in facts, figures and graphs; the boring stuff, basically. You only need […]

April 1, 2014 | By | 1 Reply More