Tag: David Ogilvy

An interview with bestselling author and copywriter, Bob Bly

An interview with bestselling author and copywriter, Bob Bly

If you work in copywriting, there’s probably a copy of The Copywriter’s Handbook somewhere near you… Maybe it’s in that drawer you’ve not checked for a while… or hidden on the shelf between the Ogilvy, Hopkins and Schwartz… heck, it might be right next to you, acting as a coaster. Point is: this book is everywhere. And so it should be. You see, […]

July 21, 2014 | By | Reply More
Is it time to question the wisdom of David Ogilvy?

Is it time to question the wisdom of David Ogilvy?

“Sell, or else,” pronounced legendary ad man, David Ogilvy many a decade ago. And, ever since, this unflinching commandment has been passed down from copywriter to copywriter. It’s the great leveller; the simple reminder that whatever the media, your aim remains the same: you sell, my boy, you sell if it’s the last thing you […]

March 18, 2014 | By | 7 Replies More
The overlooked art of reassurance in copywriting

The overlooked art of reassurance in copywriting

Reassurance isn’t a term that’s widely used in copywriting. Have a quick scan through the index pages of Cialdini’s Influence, Daniel H. Pink’s To Sell is Human or even Ogilvy’s On Advertising and you won’t find any special preference given to the word. Does that make it redundant? Does the fact that late greats and […]

January 7, 2014 | By | 7 Replies More
My girlfriend has a soft spot for this irreverent copywriter (and it’s not me)

My girlfriend has a soft spot for this irreverent copywriter (and it’s not me)

Another copywriter has been amusing my girlfriend! But it’s OK. There’s nothing dodgy going on. In fact, if you’ve ever seen the famous copywriter Drayton Bird give a talk, you’ll already know he’s a charming old sod.And irreverent too, which is probably why I get on with him. (I guess our shared appreciation of swearing […]

November 15, 2013 | By | Reply More
Freelance copywriter Dan Adams talks writing, rhythm and rap

Freelance copywriter Dan Adams talks writing, rhythm and rap

Dan Adams is an award-winning freelance copywriter who has worked with some huge names including Virgin Media, British Gas and PayPal. I caught up with him recently to pick his brains on all things copy and found out that as well as being a fellow fan of Ogilvy, he also likes to mix things up with […]

August 7, 2013 | By | 2 Replies More
An interview with freelance copywriter Stephen Marsh

An interview with freelance copywriter Stephen Marsh

What connects TV presenter Fiona Bruce, Hollywood actor Orlando Bloom and novelist W. Somerset Maugham? Give up? Well, they’re all from Canterbury. As too is Stephen Marsh… a freelance copywriter and generally good egg. He’s written copy for a vast variety of clients all around the world, including a private detective, which is undeniably cool, […]

July 29, 2013 | By | 1 Reply More
Expert Q&A: Why Drayton Bird wants to shoot me

Expert Q&A: Why Drayton Bird wants to shoot me

Drayton Bird wants me shot… I’m not sure if he’s aiming for a fatal wound or if he just wants to ‘see me dance’ as per the poker scene in Goodfellas. Either way, it’s not every day that a legend of the copywriting industry issues a bounty on your head. So, what happened? Well, as […]

July 8, 2013 | By | 5 Replies More
Beginner’s guide to direct response copywriting available for Kindle

Beginner’s guide to direct response copywriting available for Kindle

I’ve just published a new book for Kindle… Buy This Now: A Beginner’s Guide to Direct Response Copywriting. Inside I’ve brought together ten simple rules that I recommend you follow when it comes to starting out in your copywriting career. This isn’t abstract stuff. It’s specific advice that you can apply to any copy you’re […]

June 26, 2013 | By | Reply More
What exactly is direct-response copywriting?

What exactly is direct-response copywriting?

Once upon a time, direct-response copywriting was considered ‘the Don’ of copywriting… Not the Don Draper. Far from it. You see, Don Draper – the famous fictional copywriter from the TV series Mad Men – is an indirect-response man. He writes copy that’s designed to briefly get your attention and then force the product to […]

February 6, 2013 | By | 4 Replies More
Why it’s OK to be cliché in direct-response copywriting

Why it’s OK to be cliché in direct-response copywriting

So look… You might disagree with me here. You might sneer. You might even think I’m an idiot for saying what I’m about to say. But I’m going to say it anyway. I’d be a liar if I didn’t. Spit it out? OK… With direct-response copywriting I think it’s often better to be cliché than […]

January 8, 2013 | By | 11 Replies More