Tag: Dave Trott

The secret to creating good content: An interview with Gareth Hancock

The secret to creating good content: An interview with Gareth Hancock

David Ogilvy or David Lynch? I ask. “As a copywriter,” Gareth replies, “I’ve got to go with Ogilvy. He’s the main man on Main Street. The don. I did enjoy Twin Peaks as a kid, though.” Charles Bukowski or Charles Saatchi? I continue. “Tough one that. Saatchi has done loads in copywriting and in art, […]

July 11, 2018 | By | Reply More
Is it time to question the wisdom of David Ogilvy?

Is it time to question the wisdom of David Ogilvy?

“Sell, or else,” pronounced legendary ad man, David Ogilvy many a decade ago. And, ever since, this unflinching commandment has been passed down from copywriter to copywriter. It’s the great leveller; the simple reminder that whatever the media, your aim remains the same: you sell, my boy, you sell if it’s the last thing you […]

March 18, 2014 | By | 7 Replies More
Direct response copy is about more than just a sales letter

Direct response copy is about more than just a sales letter

Let’s take a field trip… Indeed, I’m editing this following a field trip of my own to Delray Beach, Florida. I was there for the annual copywriting conference held by @AWAI_online. As it’s the home of many Agora affiliates, I’ve been visiting Delray for many years to regularly catch up with some of the top […]

October 31, 2013 | By | Reply More
My experience of the Professional Copywriters’ Network Conference 2013

My experience of the Professional Copywriters’ Network Conference 2013

As the rain pelts down outside, we take our seats in the main hall. I guess this is what they call a buzz. To me, I’m not so sure, it’s more of a warmth. A glow maybe? It might just be the lights bouncing off the wood-lined walls. Maybe it’s that most people have a day off work. But I […]

October 12, 2013 | By | 6 Replies More