Tag: Copywriting Tips

Putting the proof in your persuasive pudding

Putting the proof in your persuasive pudding

A quick reminder before I get into this piece… My fiancée Ruth and I…otherwise known as ‘Gluth’…are running the Great Grimsby 10k this year and raising money for the British Heart Foundation. For the many readers outside the UK who are wondering what on earth ‘Great Grimsby’ is…it’s where I’m from. Grimsby is a small […]

April 25, 2018 | By | Reply More
What’s in a blurb? An Interview with Sarah Topping

What’s in a blurb? An Interview with Sarah Topping

It’s one of those copy jobs you can’t imagine anyone actually has. You not only get to read loads of books… But your writing appears on every one you do read. Pretty cool. I’m talking, in case you haven’t guessed, about writing the ‘blurb’ on the back of a book. You know…that 200-or-so-word synopsis designed […]

March 7, 2018 | By | Reply More
A critical copywriting tool: the swipe file and how to build one

A critical copywriting tool: the swipe file and how to build one

Do you have a swipe file? You hopefully do. And if that is the case, rather than read this email, go read this interesting interview with post-punk legend Ian MacKaye instead. But if you don’t already have a swipe file, or you do have one and you’d like to discover some of my own swipe file […]

January 12, 2018 | By | Reply More
“I don’t want to have to use this gun”

“I don’t want to have to use this gun”

Imagine you’re living a roguish life as a bank robber in the Wild West… You drift from town to town ‘sticking-up’ the local bank… You’re damn good at it too. Just yesterday you moseyed on in, stuck your gun in the bank teller’s face and delivered your usual “this is a stick-up” line. The teller […]

August 3, 2014 | By | Reply More
Beginner’s guide to direct response copywriting available for Kindle

Beginner’s guide to direct response copywriting available for Kindle

I’ve just published a new book for Kindle… Buy This Now: A Beginner’s Guide to Direct Response Copywriting. Inside I’ve brought together ten simple rules that I recommend you follow when it comes to starting out in your copywriting career. This isn’t abstract stuff. It’s specific advice that you can apply to any copy you’re […]

June 26, 2013 | By | Reply More
Sharpen your direct response sales letter in one simple move

Sharpen your direct response sales letter in one simple move

Often the first few lines of a direct response sales letter are redundant. Sometimes, even the first few paragraphs are too. Look again at the opening of any sales letter you’re working on and ask if it would not be stronger to start a little further in. You see, when we start writing we are […]

June 23, 2013 | By | Reply More
A simple trick to help you write clear and concise copy

A simple trick to help you write clear and concise copy

So this is a trick I teach any copywriter or editor I work with… It isn’t difficult. It isn’t time consuming. And it certainly isn’t fancy. In fact, it’s a very simple and purely technical change you make to your word processor each time you’re writing copy that will be read via email. It’s particularly […]

March 28, 2013 | By | 6 Replies More
If this headline were a question, you wouldn’t click on it

If this headline were a question, you wouldn’t click on it

Questions in copy can be so dangerous… Do you agree? No. And there you go, my question is answered. Just like that, it’s all over. Sorry to waste your time. I’ll speak to you another day. OK. OK. What happened there? Well, I asked a question… You had an answer, and hell… I wouldn’t blame […]

December 18, 2012 | By | 1 Reply More
Sometimes copy has nothing to do with the words you write

Sometimes copy has nothing to do with the words you write

When you walk into a classy restaurant you usually notice one thing before anything else… Sometimes, in fact, you don’t even realise you’ve registered it: it’s something that happens on a subconscious level. But the fact is, this seemingly minor detail can have a huge effect on your overall experience. I’m talking about a sense […]

August 29, 2012 | By | Reply More
This old bird can teach you a lot about good copy

This old bird can teach you a lot about good copy

I’ve had a lot of emails from people asking which copywriting products I think are worth the money… It’s difficult. A lot of stuff is nothing more than swipe file collections (which you can build for free), audio interviews (which involve one copywriter gushing over another) or long and boring part-work courses (that take forever […]

August 17, 2012 | By | Reply More