Tag: Copywriting Interview

She’s innocent, m’lord: An interview with Hayley Redman

She’s innocent, m’lord: An interview with Hayley Redman

If you’ve ever seen a smoothie in a shop wearing a woolly hat… You’ve probably come across the brand Innocent. Renowned for producing said smoothies – as well as veg pots and various juices made up entirely of natural ingredients – Innocent has become widely recognised around the world. Sure, a good product has helped its […]

February 28, 2018 | By | 1 Reply More
That time I tried to kill Drayton Bird

That time I tried to kill Drayton Bird

“Were you two trying to kill me?” This is what Drayton shouts at me across the room. There I am, loitering at the back of an AWAI copywriting conference in Florida a few years back with my good friend, Mike Ford. We’re chatting waiting for the first speaker of the day to come on. But, […]

February 14, 2018 | By | 2 Replies More
An interview with top American copywriter Brian McLeod

An interview with top American copywriter Brian McLeod

It takes a pretty clued-up guy to help turn a tiny spare bedroom start-up into a hugely successful, nine-figure business that employed over 200 people… That said – you and I both know copywriters are pretty clued-up folks, right? US copywriter Brian McLeod certainly proves that. After co-founding one of the most successful product development […]

September 4, 2013 | By | 2 Replies More