FREE COPYWRITING GUIDE: Join All Good Copy today and I'll send you a guide that reveals five proven ways to increase sales...

Just pop your email address in on the right and I'll send you details of how to download the guide for free, so you can tweak your current copy and start making more sales as soon as possible.

Plus, you'll receive every issue of my weekly All Good Copy email newsletter for free, in which you'll discover even more tips and tricks to improve your copywriting.

Enter your email address to get your free guide:

Tag: copywriting infographic

Did this hard-working piece of copy really kill JFK?

Did this hard-working piece of copy really kill JFK?

In Oliver Stone’s 1991 film, JFK, Joe Pesci plays Dave Ferrie, an American pilot alleged to have been involved in Kennedy’s unfortunate assassination. The first thing you notice about Ferrie are his eyebrows. They’re ridiculous. A quick search on Google images and you see Pesci wasn’t taking artistic license – Ferrie’s eyebrows are ridiculous. Like marker-pen imitations […]

January 14, 2014 | By | 5 Replies More
Copywriting Infographic: How to Structure a Sales Letter

Copywriting Infographic: How to Structure a Sales Letter

With the help of the always excellent @rhinett, I’ve updated and expanded my popular copywriting infographic… It now covers an entire direct response sales letter. As you can see below, I’ve included the main sections you’ll find on a typical letter and offered some advice on how to handle each. Of course, this is by no […]

December 18, 2013 | By | 2 Replies More
Copywriting Infographic: How to structure a sales letter

Copywriting Infographic: How to structure a sales letter

Take a look at this copywriting infographic… Of course, there are many weird and wonderful ways to structure a direct-response sales letter. As with most things in copywriting, there are no hard and fast rules. But… There is one particular structure that I return to time and time again and it always produces good results. […]

February 2, 2013 | By | 1 Reply More