I’m a weird person. But I don’t mind. Being weird means I’m free to say weird things and come up with weird ideas. As a copywriter, I see that as my job. It’s my responsibility to question the norm and wonder if there might be a different way of doing things. But here’s the problem… […]
Tag Archives: COPY
In 1919 Walter Gropius was appointed head honcho at the Grand-Ducal Saxon School of Arts and Crafts in Weimar. Hardly the catchiest name for a school, is it? It’s one reason you’ve probably never heard of the Grand-Ducal Saxon School of Arts and Crafts in Weimar. But you’ve heard of the Bauhaus, right? That’s because […]
It’s nearly Christmas. You’re busy. There’s a man looking at me funny across the café. So let’s not muck about. Here are five fast things to get your brain moving and quite possibly help with your copywriting. Ready? Track your time Your time is your most important asset. And ultimately, as a copywriter, it’s what […]
Sometimes ideas are right there in your face, shouting at you like an arrogant teenage kid who thinks they know best. Other times they’re nowhere to be seen, like your broke mate Steve who’s always in the toilet when it’s his round at the bar. I’ll tell you what… From now on, let’s boycott ideas. […]
Here’s the plan… I’m going to hit you with five fast chunks of concise copy thought. Ready? Some Ideas Suck Some of your ideas will suck. And that’s OK. No one hits gold every time. To get the good ideas out of your head you need to let the bad ones out […]
That old Greek thinking guy, Socrates Johnson, is reported to have said something like: If I know anything, it’s that I know nothing. No one quite knows exactly what he said as it was all jotted down by that Phil Plato guy. He could have been making it up himself. No one knows. And that’s […]
There’s a small, six-letter word used far too much in copywriting. I don’t like it. Do I hate it? Possibly. To me, it’s a sign you’re being lazy, you’ve run out of steam and you can’t be bothered to think properly about what you’re writing. What’s the word? UNIQUE. Wait… Hold on one minute, Glenn. Unique […]
Did you hate it?” No, the interviewer replies. “Shame. You’re supposed to,” says McQueen. When it comes to getting someone’s attention, you’ve got to go for emotions. If you don’t at least try, you’re guaranteed to fail. If you’re not thinking about how your audience relates to your writing, you shouldn’t call yourself a copywriter. You’ve […]
I get so worried by what other people are doing. It’s the worst kind of anxiety. Right now, I’m reading The War at the End of the World by Peruvian writer Mario Vargas Llosa. It’s great. It’s also massive. 750 pages. And no pictures. I’m halfway through and can’t believe how dense the damn thing is. The […]
Copywriting should be fun. It should be challenging too. But if you’re finding it too challenging, it’s wearing you down or it’s taking up too much of your time… You’re probably doing something wrong. So here I want to give you some tips on how to better manage your time as a copywriter. Most of […]