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Tag: Copy Pscyhology

Sharpen your direct response sales letter in one simple move

Sharpen your direct response sales letter in one simple move

Often the first few lines of a direct response sales letter are redundant. Sometimes, even the first few paragraphs are too. Look again at the opening of any sales letter you’re working on and ask if it would not be stronger to start a little further in. You see, when we start writing we are […]

June 23, 2013 | By | Reply More
Speak to your mate because your reader isn’t listening

Speak to your mate because your reader isn’t listening

I blame Dostoyevsky… Even his name is difficult to read. Is that even how you spell bloody Dostoyevsky? Who knows? Who cares? OK. OK. Yes, I accept – he probably was one of the greatest writers that have ever lived… And yes, his novels are deeper than a deep thing that’s very deep. But here’s […]

November 28, 2012 | By | 1 Reply More
Bob Bly’s small piece of advice for making big promises

Bob Bly’s small piece of advice for making big promises

One of the most fundamental things you can do in a headline is to make a promise to the reader. In fact, it’s probably one of the most often used techniques when it comes to writing headlines for direct response copy. With financial copy I’m sure you’ve come across many headlines promising that if you […]

November 5, 2012 | By | 1 Reply More
If it’s boring: it’s boring. Don’t pretend otherwise!

If it’s boring: it’s boring. Don’t pretend otherwise!

Copywriters can be precious people… I should know… I am one. And sure, tell me my copy doesn’t work or that I could do something better and once upon a time I would have sulked for a week. Yup, I used to be like that. But these days, I’ve calmed down. I’m wiser. You see, […]

April 12, 2012 | By | 3 Replies More
Stuck on a headline? Ask AllGoodCopy.com readers for help

Stuck on a headline? Ask AllGoodCopy.com readers for help

As a copywriter, you’ve got one major problem that no one really talks about: no one wants to buy anything. That would be fine if it weren’t for the fact that, as a copywriter, it’s your job to encourage people to buy things. Actually, I’m being dramatic. There’s hope… there’s something you can do to fix it… […]

January 19, 2012 | By | 3 Replies More
The right way to use an author image in a sales promotion

The right way to use an author image in a sales promotion

A sales promotion landed on my desk recently… Nothing new there; being a professional copywriter, hundreds land on my desk every week. But this one caught my eye. Unfortunately, it was for the wrong reason. You see, it wasn’t the headline that caught my attention. In fact, when I got round to reading it, I […]

October 10, 2011 | By | 1 Reply More
Sometimes it’s the simple things that work best

Sometimes it’s the simple things that work best

I love this… I took this snap on a weekend away in Minehead; a seaside town in the south-west of England. We were walking along the promenade when I spotted this sign planted above a ramshackle bookcase propped up against someone’s front wall. And just look at it… A nice big, bold headline that has […]

September 5, 2011 | By | Reply More
Be sure to always make your copy personal

Be sure to always make your copy personal

To be effective, copy must engage with the reader on a personal level. It’s not an option. It’s essential. Though many copywriters may nod their head in agreement to such a fact; it is startling to see so many promotions, adverts and editorial published – often by people who should know better – that is […]

August 5, 2011 | By | Reply More
The mistake most people make with metaphors in copy

The mistake most people make with metaphors in copy

Unlike a lot of copywriting pros who’ll tell you to steer well clear of extended metaphors in copy… I like ’em. Or rather, when I’ve used them well in the past they’ve resulted in breakthrough promotions. BUT… Yup, there’s always a ‘but’, right? And the clause in this case is that if you do go with […]

August 5, 2011 | By | Reply More
Why you should never underestimate the subtly of a sentence

Why you should never underestimate the subtly of a sentence

Who in their right mind thinks about sentence structure whilst they’re having their sausage sandwich in the morning? Well, me. And here’s something for you to think about… For a few moments after reading it, a reader remembers the end of a sentence. Just there you remembered ‘end of a sentence’, right? And having now […]

August 5, 2011 | By | Reply More