Tag: AllGoodCopy.com

A little gift, and a little favour

A little gift, and a little favour

A small gift for you this week… You see, I’ve been doing a little ‘work’ on the website recently in an attempt to attract some new writers to AllGoodCopy.com. But don’t worry: you’ll be seeing the benefits soon. Indeed, though it’s not officially launched yet, there’s some much cleaner and better organised design coming your […]

November 10, 2017 | By | Reply More
Helpful advice for copywriters: an interview with Glenn Fisher

Helpful advice for copywriters: an interview with Glenn Fisher

I was recently asked to do an interview by a young guy in Germany who’s looking to start his own online Internet marketing business. As I’m grateful to the many people who accept my own interview requests, I happily agreed to spare an hour to take a Skype call with the chap. Indeed, if anyone […]

August 4, 2014 | By | Reply More
The six-letter word that lazy copywriters rely on

The six-letter word that lazy copywriters rely on

There’s a small, six-letter word that’s used far too much in copywriting… And I don’t like it. Do I hate it? Possibly. To me, it’s a sign that – as a copywriter – you’re being lazy, that you’ve run out of steam and can’t be bothered to think properly about what you’re writing. Actually, to […]

September 25, 2013 | By | 2 Replies More
The first thing you must do to write successful sales letters

The first thing you must do to write successful sales letters

To write truly successful sales letters, you need to understand inherently what makes people buy things. It’s not easy. It takes time. You need to watch people. You need to listen to people. You need to interact with people. Put the time in and eventually you’ll start to think differently. You’ll be able to look […]

September 15, 2013 | By | Reply More
James Altucher on Choose Yourself, copywriting and living with puppets

James Altucher on Choose Yourself, copywriting and living with puppets

I read a book called Choose Yourself. It made me think, which I guess is the best thing a book can do. The author is a chap called James Altucher. As well as being a successful author, he’s also a well-known blogger, a super-intelligent entrepreneur and a well-respected investor to boot. When I got in […]

August 1, 2013 | By | 2 Replies More
Set the mood: don’t let bad email copy ruin your sales letter

Set the mood: don’t let bad email copy ruin your sales letter

No one wakes up in the morning and thinks ‘hey, I need a financial newsletter’… So suggested Agora founder, financial newsletter publisher and legendary copywriter in his own right, Bill Bonner. We can go one further: no one wakes up in the morning and thinks ‘hey, I need to read a direct response sales letter’. […]

July 25, 2013 | By | 1 Reply More
Beginner’s guide to direct response copywriting available for Kindle

Beginner’s guide to direct response copywriting available for Kindle

I’ve just published a new book for Kindle… Buy This Now: A Beginner’s Guide to Direct Response Copywriting. Inside I’ve brought together ten simple rules that I recommend you follow when it comes to starting out in your copywriting career. This isn’t abstract stuff. It’s specific advice that you can apply to any copy you’re […]

June 26, 2013 | By | Reply More
Sharpen your direct response sales letter in one simple move

Sharpen your direct response sales letter in one simple move

Often the first few lines of a direct response sales letter are redundant. Sometimes, even the first few paragraphs are too. Look again at the opening of any sales letter you’re working on and ask if it would not be stronger to start a little further in. You see, when we start writing we are […]

June 23, 2013 | By | Reply More
Speak to your mate because your reader isn’t listening

Speak to your mate because your reader isn’t listening

I blame Dostoyevsky… Even his name is difficult to read. Is that even how you spell bloody Dostoyevsky? Who knows? Who cares? OK. OK. Yes, I accept – he probably was one of the greatest writers that have ever lived… And yes, his novels are deeper than a deep thing that’s very deep. But here’s […]

November 28, 2012 | By | 1 Reply More
An interview with freelance copywriter Alastaire Allday

An interview with freelance copywriter Alastaire Allday

Are copywriters born? I’m not so sure. I have a different theory. More often than not it is chance – a strange series of events lead us towards the discipline. It’s what happened to me and it’s what happened for freelance copywriter, Alastaire Allday. For Alastaire it was the perfect outcome – having already worked […]

November 18, 2012 | By | 4 Replies More