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Tag: Advertising

“I don’t want to have to use this gun”

“I don’t want to have to use this gun”

Imagine you’re living a roguish life as a bank robber in the Wild West… You drift from town to town ‘sticking-up’ the local bank… You’re damn good at it too. Just yesterday you moseyed on in, stuck your gun in the bank teller’s face and delivered your usual “this is a stick-up” line. The teller […]

August 3, 2014 | By | Reply More
The overlooked art of reassurance in copywriting

The overlooked art of reassurance in copywriting

Reassurance isn’t a term that’s widely used in copywriting. Have a quick scan through the index pages of Cialdini’s Influence, Daniel H. Pink’s To Sell is Human or even Ogilvy’s On Advertising and you won’t find any special preference given to the word. Does that make it redundant? Does the fact that late greats and […]

January 7, 2014 | By | 7 Replies More
An interview with freelance copywriter Alastaire Allday

An interview with freelance copywriter Alastaire Allday

Are copywriters born? I’m not so sure. I have a different theory. More often than not it is chance – a strange series of events lead us towards the discipline. It’s what happened to me and it’s what happened for freelance copywriter, Alastaire Allday. For Alastaire it was the perfect outcome – having already worked […]

November 18, 2012 | By | 4 Replies More
A copywriting great no copywriter knows about

A copywriting great no copywriter knows about

At the end of the 80s there was really only one widely recognized skateboarding company: Powell Peralta. Started by two of the biggest names in skateboarding – particularly Stacey Peralta – the company was very successful. Indeed, it was pretty much THE team to ride for. Its elite skating team – the Bones Brigade – […]

September 18, 2012 | By | 5 Replies More
Your questions answered about Write Better Copy

Your questions answered about Write Better Copy

I know a lot of people have already got hold of Write Better Copy… But if you haven’t had a chance to get your copy yet, I thought it’d be useful to answer a few of the questions I’ve had from readers. First off, I can tell you that yes… rather than a 30 day […]

August 20, 2012 | By | Reply More
The copywriting skill that never goes out of fashion

The copywriting skill that never goes out of fashion

It was about four years ago… Michael Masterson flew into London to meet with us young copywriters to teach us a thing or two. He actually taught me a fair bit, but one thing stuck above all else. Ironic really, because that one thing was his concept of ‘the power of one’! Seriously though, whether […]

February 15, 2012 | By | 1 Reply More