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Latest Articles

The “Live. Die. Repeat.” approach to writing headlines

The “Live. Die. Repeat.” approach to writing headlines

“Live. Die. Repeat.” That’s the tagline of Tom Cruise’s new movie, Edge of Tomorrow. Have you seen it? Basically Tom Cruise gets the blood of an alien on him, which means that whenever he’s killed he returns to the day he got the alien blood on him. He meets Emily Blunt and then he has […]

June 7, 2014 | By | 1 Reply More
It’s back: The Professional Copywriters’ Network Conference 2014

It’s back: The Professional Copywriters’ Network Conference 2014

We’re a funny sort us copywriters… You see, I turned 33 this week. Having spent most of the previous year being 32, I’d been expecting it. But I wasn’t expecting a card from my auntie with my face plastered on Don Draper’s body. (What did we do before Moon Pig, eh?) Of course, it was […]

June 4, 2014 | By | Reply More
Free Copywriting eBook: Five Easy Ways to Write Better Copy

Free Copywriting eBook: Five Easy Ways to Write Better Copy

I recently put together a free copywriting ebook that reveals five easy ways to write better copy. I think it’s a cracking little download and it’s all been very nicely laid out by my @rhinett. But best of all, it is completely and utterly free. HOORAH! It’s aptly titled Five Easy Ways to Write Better Copy, […]

May 15, 2014 | By | 1 Reply More
An offer you CAN refuse – a better way to deal with trial periods

An offer you CAN refuse – a better way to deal with trial periods

Where did the 30-day trial period come from? Seriously – if you know, please comment below and tell me. If you’ve written copy for online products or services, no doubt you know the 30-day trial well. Or maybe, if you’ve written for a product or service that’s being sold on Clickbank or some other joint […]

May 14, 2014 | By | Reply More
What hip-hop star Drake can teach you about renewal copy

What hip-hop star Drake can teach you about renewal copy

I’ve been in the cash machine queue half an hour already… But I’m not getting anywhere. Plus, I’m losing the will to live. The drinks queue is equally stupid, and I figure by the time the main act is on, even if I swap queues now, I’ll only have time for one pint anyway. That […]

April 13, 2014 | By | Reply More
Let me tell you a story: the importance of narrative in copywriting

Let me tell you a story: the importance of narrative in copywriting

For some strange reason, a lot of people seem to think the business world should be a grey, lifeless place that exists between 8.30am and 5pm (if you’re lucky). People assume that you’re not allowed to be interesting, that you have to talk in facts, figures and graphs; the boring stuff, basically. You only need […]

April 1, 2014 | By | 1 Reply More
Is it time to question the wisdom of David Ogilvy?

Is it time to question the wisdom of David Ogilvy?

“Sell, or else,” pronounced legendary ad man, David Ogilvy many a decade ago. And, ever since, this unflinching commandment has been passed down from copywriter to copywriter. It’s the great leveller; the simple reminder that whatever the media, your aim remains the same: you sell, my boy, you sell if it’s the last thing you […]

March 18, 2014 | By | 7 Replies More
“If you want to improve as a copywriter, buy this book.”

“If you want to improve as a copywriter, buy this book.”

“Write Better Copy is a life jacket for those who are dipping their toe into the wild marketing waters and sinking,” writes Blanca. She’s a fellow copywriter and journalist who picked up my Write Better Copy guide looking to understand more about how copywriting works. She continues: “When I started to study copywriting, I desperately […]

February 23, 2014 | By | Reply More
A tiny tweak to your email copy could be hugely profitable

A tiny tweak to your email copy could be hugely profitable

At last count, it was estimated around 300 billion emails are sent on a daily basis. 300. Billion. A day. That’s a damn lot of emails. So, with so much other email copy competing with yours, it hardly seems worth spending much time on it, right? Wrong. Even a small improvement in your email copy […]

February 17, 2014 | By | Reply More
Quotes about Copywriting: 3. Write How You Speak

Quotes about Copywriting: 3. Write How You Speak

Now then… Here’s the third in our series of ‘quotes about copywriting’. Every now and again I post a new snippet of copywriting advice that you’ll hopefully want to share with the world. Best of all, by taking advantage of the design skills of my partner Lin at Rhinett Design, not only are the quotes useful reminders of […]

January 30, 2014 | By | Reply More