RSSCategory: The Writers Life

How you start: An interview on how I got into copywriting

How you start: An interview on how I got into copywriting

Sad news today that the great American novelist, Philip Roth, passed away. I’m a big fan of his work. He’s one of the writers who inspired me to write in the first place. At school, in English literature, I was mostly force-fed old Jane Austen and Thomas Hardy period-waffle that I just couldn’t connect with. […]

May 23, 2018 | By | Reply More
How to manage all the different ideas in your head

How to manage all the different ideas in your head

Do you ever think you might be going mad? Maybe it’s just me. My fiancée would certainly attest to that. It’s usually a relief for her to leave the house in the morning after suffering a breakfast spent listening to my rambling nonsense. But I don’t think I’m the only one, right? We copywriters are […]

May 3, 2018 | By | Reply More
A typical morning in the life of a copywriter

A typical morning in the life of a copywriter

6.30am – Wake up in hotel in Walthamstow, briefly wonder where I am. Remember I’m in London for meetings. Driving home later today. Realise how much I have to do today. Worry I’m not going to get chance to write an All Good Copy email. Wonder if I could record my day and whether that […]

April 11, 2018 | By | Reply More
Time management tips for direct response copywriters

Time management tips for direct response copywriters

Copywriting should be fun. It should be challenging too. But if you’re finding it too challenging, it’s wearing you down or it’s taking up too much of your time… You’re probably doing something wrong. So here I want to give you some tips on how to better manage your time as a copywriter. Most of […]

September 22, 2017 | By | Reply More
An Open Invitation to all UK Copywriters

An Open Invitation to all UK Copywriters

It’s been a while… But I’m glad to be back in touch today with a very exciting opportunity for you. As you may know, for many years now I’ve worked with a company called Agora. For those who don’t know about Agora – it’s an international publishing business that was built out of the direct mail days […]

April 9, 2015 | By | Reply More
A postcard from Delray Beach

A postcard from Delray Beach

Hello! Just wanted to post a quick note from my travels, which I’ll hopefully follow with some extended thoughts soon. Indeed, I’m working on a new piece at the moment all about understanding the importance of emotions in copy. Ironically, this seems to be the main focus for many of the speakers at this year’s […]

October 25, 2013 | By | 2 Replies More
A postcard from Torquay

A postcard from Torquay

So, it turns out I’m not too hot at catching crabs… Despite trying to lure them with ham (yes, apparently crabs love ham) I only managed to spot a single crab that soon scuttled away. Alas, the Torquay coast is genuinely beautiful and we’ve been lucky to catch an obscenely sunny weekend. Our hosts are […]

July 6, 2013 | By | Reply More
A personal postcard from your editor in Montmartre!

A personal postcard from your editor in Montmartre!

I thought I’d post a quick snap of your editor on holiday in Montmartre… And I’ll actually start posting a few more ‘little windows’ into my life as writer as I hope it will remind you to remember why you write copy in the first place. You see, we stayed in a hotel next to […]

July 25, 2012 | By | 4 Replies More