RSSCategory: Great Copywriters

More insight than you can shake a stick at

More insight than you can shake a stick at

I received a nice message from copywriter Stephen Marsh this week, which sums up exactly what the aim of The UK Copy Call is. He wrote: “Just a quick note to say: I don’t usually go in for most of the ‘people talking about being copywriters’ stuff that seems to be out there right now, […]

November 24, 2017 | By | Reply More
Three of the best copywriters in the world share their ideas

Three of the best copywriters in the world share their ideas

I’m just coming to the end of a long week of meetings and presentations here in Baltimore. It’s been great to catch up with so many friends on this side of the pond and meet so many new people. I’ve met marketing experts, copywriting legends and best-selling authors… And, as ever when I make the […]

November 17, 2017 | By | Reply More
Why every copywriter should ‘go old school’

Why every copywriter should ‘go old school’

One thing that struck me recently is how confused some people are about the kind of copywriting I do. You see I recently sponsored the ProCopywriters Conference in London (#CopyCon17). It was an interesting day, happily spent in the company of 200 or so professional copywriters. You may well have been one of them. If […]

October 20, 2017 | By | Reply More
An Open Invitation to all UK Copywriters

An Open Invitation to all UK Copywriters

It’s been a while… But I’m glad to be back in touch today with a very exciting opportunity for you. As you may know, for many years now I’ve worked with a company called Agora. For those who don’t know about Agora – it’s an international publishing business that was built out of the direct mail days […]

April 9, 2015 | By | Reply More
Why top copywriters add another string to their bow

Why top copywriters add another string to their bow

The North of England is a wonderful place… I write to you today from a pleasant pub on the Heaton Moor Road just outside of Manchester. The taxi from the station cost less than the minimum fare in a London cab… The beer is brought to my table with plenty of change from a fiver… And people […]

August 22, 2014 | By | Reply More
Helpful advice for copywriters: an interview with Glenn Fisher

Helpful advice for copywriters: an interview with Glenn Fisher

I was recently asked to do an interview by a young guy in Germany who’s looking to start his own online Internet marketing business. As I’m grateful to the many people who accept my own interview requests, I happily agreed to spare an hour to take a Skype call with the chap. Indeed, if anyone […]

August 4, 2014 | By | Reply More
An interview with bestselling author and copywriter, Bob Bly

An interview with bestselling author and copywriter, Bob Bly

If you work in copywriting, there’s probably a copy of The Copywriter’s Handbook somewhere near you… Maybe it’s in that drawer you’ve not checked for a while… or hidden on the shelf between the Ogilvy, Hopkins and Schwartz… heck, it might be right next to you, acting as a coaster. Point is: this book is everywhere. And so it should be. You see, […]

July 21, 2014 | By | Reply More
A postcard from Delray Beach

A postcard from Delray Beach

Hello! Just wanted to post a quick note from my travels, which I’ll hopefully follow with some extended thoughts soon. Indeed, I’m working on a new piece at the moment all about understanding the importance of emotions in copy. Ironically, this seems to be the main focus for many of the speakers at this year’s […]

October 25, 2013 | By | 2 Replies More
My experience of the Professional Copywriters’ Network Conference 2013

My experience of the Professional Copywriters’ Network Conference 2013

As the rain pelts down outside, we take our seats in the main hall. I guess this is what they call a buzz. To me, I’m not so sure, it’s more of a warmth. A glow maybe? It might just be the lights bouncing off the wood-lined walls. Maybe it’s that most people have a day off work. But I […]

October 12, 2013 | By | 6 Replies More
An interview with top American copywriter Brian McLeod

An interview with top American copywriter Brian McLeod

It takes a pretty clued-up guy to help turn a tiny spare bedroom start-up into a hugely successful, nine-figure business that employed over 200 people… That said – you and I both know copywriters are pretty clued-up folks, right? US copywriter Brian McLeod certainly proves that. After co-founding one of the most successful product development […]

September 4, 2013 | By | 2 Replies More