Author Archive: Glenn Fisher

Glenn Fisher is a professional copywriter, founder of AllGoodCopy.com and author of Write Better Copy. He is an expert in long copy sales letters, having written copy that has so far generated more than £10 million in revenue. Born in Grimsby, he now lives in London.

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Why it’s important to cultivate your own copy peers

Why it’s important to cultivate your own copy peers

Do you have a couple of copywriting friends in your contacts you can ask to review your writing? In fact, they don’t even have to by copywriters… Your partner…your friend from school…your Dad or Grandma? The key is you have a couple of people who you trust to be open with criticism and won’t be […]

April 18, 2018 | By | Reply More
A typical morning in the life of a copywriter

A typical morning in the life of a copywriter

6.30am – Wake up in hotel in Walthamstow, briefly wonder where I am. Remember I’m in London for meetings. Driving home later today. Realise how much I have to do today. Worry I’m not going to get chance to write an All Good Copy email. Wonder if I could record my day and whether that […]

April 11, 2018 | By | Reply More
Why I’m not an athlete and an update on my copywriting book

Why I’m not an athlete and an update on my copywriting book

I am not an athlete. I can barely run. About two years ago, I managed to train enough to run a 10k around Richmond Park in London. It was tough. Since then, I haven’t run again. I wish I were fitter. My partner says she doesn’t mind. But still, I wish I were fitter. Everyone […]

April 4, 2018 | By | Reply More
Two-tier research: Write for your reader, not for yourself

Two-tier research: Write for your reader, not for yourself

Before I was born, I didn’t exist, which made it a lot harder to walk the dog. Sorry. A terrible attempt at a Groucho Marx-inspired joke that has nothing to do with what I want to write about today. Or does it? Stand back… Tenuous link approaching… You see, opening with my crap joke there […]

March 28, 2018 | By | Reply More
You and I: The importance of putting your reader first

You and I: The importance of putting your reader first

What’s the most important word in copywriting? Most people would say ‘you’. When I first started out in the industry, I remember one of the first direct response sales letters I wrote was for a personal finance newsletter. The idea was based around an article about the best ways to ask for a pay-rise. A […]

March 21, 2018 | By | Reply More
Overcoming the fear: Three ways to beat the blank page

Overcoming the fear: Three ways to beat the blank page

You ever get the fear? I do. All the time. That feeling when you’re staring at a blank page and just don’t know where to begin. How in the holy chicken nugget are you going to spew forth 40-50 pages of a sales letter from nothing? You start sweating…pacing the room…eating more biscuits than any […]

March 14, 2018 | By | 1 Reply More
What’s in a blurb? An Interview with Sarah Topping

What’s in a blurb? An Interview with Sarah Topping

It’s one of those copy jobs you can’t imagine anyone actually has. You not only get to read loads of books… But your writing appears on every one you do read. Pretty cool. I’m talking, in case you haven’t guessed, about writing the ‘blurb’ on the back of a book. You know…that 200-or-so-word synopsis designed […]

March 7, 2018 | By | Reply More
She’s innocent, m’lord: An interview with Hayley Redman

She’s innocent, m’lord: An interview with Hayley Redman

If you’ve ever seen a smoothie in a shop wearing a woolly hat… You’ve probably come across the brand Innocent. Renowned for producing said smoothies – as well as veg pots and various juices made up entirely of natural ingredients – Innocent has become widely recognised around the world. Sure, a good product has helped its […]

February 28, 2018 | By | Reply More
Interviewed: copywriter and author, Andy Maslen

Interviewed: copywriter and author, Andy Maslen

Andy Maslen is sick to the back teeth with kids and their smart phones… “Why doesn’t anyone read books anymore,” he laments. “Or just observe the bloody world go by? Everyone has their head in a smart phone these days.” We’re talking about one of the key skills you need as a copywriter… The ability to […]

February 23, 2018 | By | 2 Replies More
Good collaboration makes for good copy

Good collaboration makes for good copy

Copywriting can sometimes be like a lonely game… There you are, hidden away in your office, staring out over the rooftops, to the pavilion across the way… You see a man walking his dog and consider the fact that a few hours ago it would have been you walking your dog on that same pavilion. […]

February 21, 2018 | By | Reply More