Author Archive: Glenn Fisher

Glenn Fisher was born in Grimsby in 1981. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher and in 2018, having helped launch and grow Agora Financial in the UK, he left to write copy on a freelance basis, focus on coaching aspiring copywriters and publish his first book, The Art of the Click. He now lives happily with his partner Ruth and dog Pablo on the east coast of England.

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A sneak peek inside The Art of the Click

A sneak peek inside The Art of the Click

Something a little different this week… Rather than sharing some insight with you here in this article, we’re going to delve inside my brand new book – The Art of the Click – and quarry some insight from there. You see, my publisher has set up a cool little thing were you can access and read a […]

September 20, 2018 | By | Reply More
Sometimes copy has nothing to do with the words you write

Sometimes copy has nothing to do with the words you write

Before we get into this piece… A thank you. Thank you to all those readers who took part in my live webinar last Thursday (30th August). It was great to chat to you and from the feedback I’ve had, people found it really useful. That’s great. If you were unable to attend but you did […]

September 5, 2018 | By | Reply More
Why it’s dangerous to ask questions in copy

Why it’s dangerous to ask questions in copy

Questions in copy can be dangerous… Do you agree? No. And there you go: my question is answered. Just like that, it’s all over. Sorry to waste your time. I’ll speak to you another day. … … … Wait. What happened there? Well, I asked a question. You had an answer. The transaction ended. Hell, […]

August 17, 2018 | By | Reply More
How Kurt Vonnegut could help improve your headlines

How Kurt Vonnegut could help improve your headlines

I think it was Kurt Vonnegut who said it… “If you can’t explain your story to a fourteen-year-old in one sentence, you’ve got a problem with your story.” Something like that. Possibly. And hell, if he didn’t say it, he should have. It sounds like something he’d say. Anyway, it’s a useful little thought. Indeed, […]

August 8, 2018 | By | Reply More
Fintech, Fruit Tea & Feedback: An Interview with André Spiteri

Fintech, Fruit Tea & Feedback: An Interview with André Spiteri

“Er…it’s actually fruit infusion for me.” What? I’d just asked fellow copywriter, André Spiteri, if he prefers putting the milk in before the tea bag or after the water. I live a pretty controversial life myself by putting the milk in first… And in Earl Grey no less, an already-too-weak-tea in most people’s eyes. But […]

July 26, 2018 | By | Reply More
In defence of Love Island: Why copywriters should embrace the tanned twenty-somethings

In defence of Love Island: Why copywriters should embrace the tanned twenty-somethings

I have a confession. Each night, around nine o’clock, my fiancée and I sit down and turn on the television. What we watch might shock you. You see, typically, we don’t watch a lot of television. I’m usually reading. At the moment I’m being very cultured reading Walter Isaacson’s obscenely heavy biography of Leonardo Da […]

July 18, 2018 | By | Reply More
The secret to creating good content: An interview with Gareth Hancock

The secret to creating good content: An interview with Gareth Hancock

David Ogilvy or David Lynch? I ask. “As a copywriter,” Gareth replies, “I’ve got to go with Ogilvy. He’s the main man on Main Street. The don. I did enjoy Twin Peaks as a kid, though.” Charles Bukowski or Charles Saatchi? I continue. “Tough one that. Saatchi has done loads in copywriting and in art, […]

July 11, 2018 | By | Reply More
Walking Pablo: An update on my exclusive All Good Copy reader offer

Walking Pablo: An update on my exclusive All Good Copy reader offer

Hello! I recorded a quick video message while I took Pablo for his morning walk. You can watch the video here:   Meanwhile, I also wanted to share a link to a piece I wrote about creative anxiety that has resonated with a lot of people. You can read it here: Don’t let anxiety get […]

July 4, 2018 | By | Reply More
Modern advertising must learn from the old masters of direct-response

Modern advertising must learn from the old masters of direct-response

“A recent study of the advertising now running in our leading magazines shows that less than 20% of the campaigns have a U.S.P.” A U.S.P is a unique selling proposition. It’s something that sets a product or service apart from the competition. But you knew that. And you probably know — deep down — the […]

June 27, 2018 | By | Reply More
Ten (not so typical) books every copywriter should read

Ten (not so typical) books every copywriter should read

*Sigh* A list of books? Really? I know the feeling. Almost every time you see one it’s the usual suspects. Ogilvy on Advertising. Influence by Ciladini. A bit of Hemingway to prove you’re cultured. Don’t get me wrong. All those books and authors are great and you should read them. But there is absolutely no need […]

June 20, 2018 | By | Reply More