Copywriting Infographic: How to Structure a Sales Letter

December 18, 2013 | By | 2 Replies More

With the help of the always excellent @rhinett, I’ve updated and expanded my popular copywriting infographic…

It now covers an entire direct response sales letter.

As you can see below, I’ve included the main sections you’ll find on a typical letter and offered some advice on how to handle each.

Of course, this is by no means the structure every long copy sales letter must conform to, but I have written many successful promotions that have followed this format and worked very well.

Hopefully it will give experienced copywriters a useful reminder of the key elements to include and provide new copywriters with a pretty decent model to follow as you develop your own sense of what works in direct response copy.

Copywriting Infographic

Written by @allgoodcopy
Designed by @rhinett

As I say, I hope people will find our copywriting infographic useful…

If that is the case, please do feel free to share the image itself on Twitter, Facebook or any social network you prefer. Heck, you might just want to email it to a fellow copywriter or marketer.

Either way, I thank you in advance if you do decide to share it. It’s much appreciated.


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Category: Emotionals, Technicals

About the Author ()

Glenn Fisher was born in Grimsby in 1981. After a number of years working in the local council, he left to become a copywriter and founded, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher and in 2018, having helped launch and grow Agora Financial in the UK, he left to write copy on a freelance basis, focus on coaching aspiring copywriters and publish his first book, The Art of the Click. He now lives happily with his partner Ruth and dog Pablo on the east coast of England.

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