15 other things you can do if you don’t ‘get’ BuzzFeed

November 30, 2013 | By | 1 Reply More

Jonah Peretti – the ad-man-cum-tech-geek behind BuzzFeed – and his team of highly intelligent creatives are in the process of re-imagining online advertising as we know it.

Read this recent article in New York Magazine and you’ll see what I mean. I found it equal parts inspiring and scary.

Sadly, the frighteningly clever mixture of algorithms and hyper-irony at the heart of their revolution will likely leave most traditional marketers and copywriters (myself included) shivering in a corner holding a 2-4-1 coupon and their overly-fingered copy of Ogilvy on Advertising.

But help is at hand…

Here are 15 other things you can do if you’re a bit too ‘past-it’ to ‘get’ BuzzFeed:

1. Focus all your energy on one thing and practice it so much you become the best at it:


2. Laugh with joy each time @RealBobMortimer posts a tweet:


3. Have Basil Fawlty teach you something about creativity:


4. Let Woody Allen remind you that every now and then you should stop to think about what you appreciate in the world:


5. Attempt to iron a shirt with @thebandelk – my ageing, undiscovered rock band:


6. Or just listen to one of our more melancholy, yet pleasantly-rousing songs:

7. Alternatively, you could be moved by the beauty of a more established (but strange looking) man with piano:


8. You should certainly go watch everything that Glove and Boots have ever produced:


9. And take a moment to discover how much music is influenced by architecture:


10. If you’ve already read about the 18 Ways Miley Cyrus Has Used an Oreo in a Provocative Way, you could watch five hours of bleak Polish realism:

11. And then watch another five hours of bleak Polish realism:

12. By this point you should be glad that you live in a time when you can still see the 41st best comedian ever:


13. Also, be sure you don’t dismiss anything just because it’s not as popular these days:

14. And don’t dismiss anything just because it’s too popular these days:


15. Finally, appreciate that the best philosophers are often not philosophers at all:


There you have it – my homage to the guys and girls at BuzzFeed.

If you enjoyed it, please do spread it around.


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About the Author ()

Glenn Fisher is a professional copywriter, founder of AllGoodCopy.com and author of Write Better Copy. He is an expert in long copy sales letters, having written copy that has so far generated more than £10 million in revenue. Born in Grimsby, he now lives in London.

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