Copywriting Infographic: How to structure a sales letter

February 2, 2013 | By | 1 Reply More

Take a look at this copywriting infographic…

Of course, there are many weird and wonderful ways to structure a direct-response sales letter.

As with most things in copywriting, there are no hard and fast rules.


There is one particular structure that I return to time and time again and it always produces good results.

By following this particular template, I’ve found that it allows you to focus on a number of fundamental direct-response copy elements that are key to the success of a sales letter.

In fact, the ideas here can be applied to copywriting far beyond the sales letter format.

The copywriting infographic was very kindly designed by Rhinett Designs (who you should follow at @rhinett).

I hope you find it useful and can incorporate some of the elements into your copy.

how to structure a successful direct-response sales letter

I’d love other people to see this too, so if you’re able to share it, that would be grand.


Tags: , , , , ,

Category: Technicals

About the Author ()

Glenn Fisher was born in Grimsby in 1981. After a number of years working in the local council, he left to become a copywriter and founded, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher and in 2018, having helped launch and grow Agora Financial in the UK, he left to write copy on a freelance basis, focus on coaching aspiring copywriters and publish his first book, The Art of the Click. He now lives happily with his partner Ruth and dog Pablo on the east coast of England.

Leave a Reply