As you write more and more copy, you tend to develop your own list of ‘go to’ words.
You know that if you’re in a scrape and your brain isn’t functioning properly after a heavy night, you can dip into this universal sack of trigger words and the result will be half decent.
But I wondered…
Are everyone’s ‘go to’ words the same?
And if they are, surely what you’re really looking at is a list of not only the most popular words used in copy – they could well be the most effective.
So, I posed the question to copywriters all over the world via the Warrior Copywriting Forum: if you had to pick five words that you always had to use in every piece of copy, what would they be?
The response was very interesting.
As I expected, a lot of copywriters have a few of their own ‘go to’ words that they prefer to others – but there are also a number of words that appear over and over again.
What are they?
Well, here are the five most popular – and possibly most effective – words you can use in copy…
And remember, these are voted for by fellow copywriters all over the world…
1. You
2. Now
3. Guaranteed
4. Imagine
5. Because
Do they match up with what you expected?
A few certainly do for me, but what do you think?
And just to give you a little more food for thought…
Here are the closest runners up: ‘if’, ‘better’, ‘feel’ and ‘order’.
Leave your comments below and next time I’ll break down why I believe each of the top five words are so poplar.
Best,
Glenn