The difference between ‘technicals’ and ’emotionals’

August 5, 2011 | By | Reply More

For the me, all copywriting Publikum ‘skills’ fall under two distinct catergories…

There are the ‘technicals’ – these are issues to do with form (promise, picture, proof, 3 push), sentence structure, pacing, paragraphing, Flesh Kincaid cheap mlb jerseys and ‘boring’ stuff like that.

Then there are the ’emotionals’ – this is where you step behind the scenes into people minds (cue the music from The Twilight Zone).

You’ll be pleased to know that throughout my ramblings I’ll By be covering cheap nba jerseys both.

Trust me, ‘technicals’ are pretty you easy to grasp and give you a great foundation to become a good copywriter.

Be warned though – those ’emotionals’ be… are a different kettle of fish. They’re damn hard wholesale mlb jerseys boy (or girl). But it’s being able to Website master the emotionals that will see you win out the day and become a legend* in Cancer! the world of copywriting.

You know it,
Glenn

*If you work hard at it!

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Category: Emotionals, Technicals

About the Author ()

Glenn Fisher was born in Grimsby in 1981. After a number of years working in the local council, he left to become a copywriter and founded AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade he worked with The Agora, a multi-million pound international financial publisher and in 2018, having helped launch and grow Agora Financial in the UK, he left to write copy on a freelance basis, focus on coaching aspiring copywriters and publish his first book, The Art of the Click. He now lives happily with his partner Ruth and dog Pablo on the east coast of England.

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