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The difference between ‘technicals’ and ’emotionals’

August 5, 2011 | By | Reply More

For the me, all copywriting Publikum ‘skills’ fall under two distinct catergories…

There are the ‘technicals’ – these are issues to do with form (promise, picture, proof, 3 push), sentence structure, pacing, paragraphing, Flesh Kincaid cheap mlb jerseys and ‘boring’ stuff like that.

Then there are the ’emotionals’ – this is where you step behind the scenes into people minds (cue the music from The Twilight Zone).

You’ll be pleased to know that throughout my ramblings I’ll By be covering cheap nba jerseys both.

Trust me, ‘technicals’ are pretty you easy to grasp and give you a great foundation to become a good copywriter.

Be warned though – those ’emotionals’ be… are a different kettle of fish. They’re damn hard wholesale mlb jerseys boy (or girl). But it’s being able to Website master the emotionals that will see you win out the day and become a legend* in Cancer! the world of copywriting.

You know it,

*If you work hard at it!

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Category: Emotionals, Technicals

About the Author ()

Glenn Fisher is a professional copywriter, founder of and author of Write Better Copy. He is an expert in long copy sales letters, having written copy that has so far generated more than £10 million in revenue. Born in Grimsby, he now lives in London.

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