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Latest Articles

How To Build A Successful Copywriter

How To Build A Successful Copywriter

As I sit on the terrace of the Royal Festival Hall on London’s Southbank and watch the sun set on a very pleasant evening in the City… My thoughts turn to you. Yes, you, dear reader, my fellow copywriter in arms. I know, I know. I should be thinking about the cold beer on the […]

March 30, 2016 | By | Reply More
New copywriters make this ONE mistake all the time

New copywriters make this ONE mistake all the time

You can’t prove that your exciting new product works before you’ve proved that it’s exciting in the first place. Think about that. Because it’s a flaw with long direct response copy that I see over and over. Too soon a copywriter will start trying to prove a product works before they’ve proved to the reader […]

October 19, 2015 | By | Reply More
An Open Invitation to all UK Copywriters

An Open Invitation to all UK Copywriters

It’s been a while… But I’m glad to be back in touch today with a very exciting opportunity for you. As you may know, for many years now I’ve worked with a company called Agora. For those who don’t know about Agora – it’s an international publishing business that was built out of the direct mail days […]

April 9, 2015 | By | Reply More
Why you should sit on your arse and read more

Why you should sit on your arse and read more

Hurrah! I’ve finally got a chance to relax and take the time to say hello. More than that, I want to share some thoughts that I’ve been having since I attended a writing retreat in France last month. But before I do anything… I should apologise: I’ve been out of action for a little while. […]

October 26, 2014 | By | Reply More
Why top copywriters add another string to their bow

Why top copywriters add another string to their bow

The North of England is a wonderful place… I write to you today from a pleasant pub on the Heaton Moor Road just outside of Manchester. The taxi from the station cost less than the minimum fare in a London cab… The beer is brought to my table with plenty of change from a fiver… And people […]

August 22, 2014 | By | Reply More
Helpful advice for copywriters: an interview with Glenn Fisher

Helpful advice for copywriters: an interview with Glenn Fisher

I was recently asked to do an interview by a young guy in Germany who’s looking to start his own online Internet marketing business. As I’m grateful to the many people who accept my own interview requests, I happily agreed to spare an hour to take a Skype call with the chap. Indeed, if anyone […]

August 4, 2014 | By | Reply More
“I don’t want to have to use this gun”

“I don’t want to have to use this gun”

Imagine you’re living a roguish life as a bank robber in the Wild West… You drift from town to town ‘sticking-up’ the local bank… You’re damn good at it too. Just yesterday you moseyed on in, stuck your gun in the bank teller’s face and delivered your usual “this is a stick-up” line. The teller […]

August 3, 2014 | By | Reply More
An interview with bestselling author and copywriter, Bob Bly

An interview with bestselling author and copywriter, Bob Bly

If you work in copywriting, there’s probably a copy of The Copywriter’s Handbook somewhere near you… Maybe it’s in that drawer you’ve not checked for a while… or hidden on the shelf between the Ogilvy, Hopkins and Schwartz… heck, it might be right next to you, acting as a coaster. Point is: this book is everywhere. And so it should be. You see, […]

July 21, 2014 | By | Reply More
Copywriters: Are you writing truly enough?

Copywriters: Are you writing truly enough?

“And the reader, if the writer is writing truly enough, will have a feeling of those things as strongly as though the writer had stated them.” These days it’s almost cliché to say so… But, as a copywriter, I find the writing of Ernest Hemingway such a useful resource. If you’re not regularly reading his […]

July 1, 2014 | By | Reply More
Two clever puppets explain why ‘clickbaiting’ is bad

Two clever puppets explain why ‘clickbaiting’ is bad

I’m a huge fan of the Glove and Boots blog. There are very few sites on the web that I actively visit to check for updates, but Glove and Boots is one of them. If you’ve been reading for a while, you’ll remember I first featured them in my 15 other things to do if […]

June 28, 2014 | By | 2 Replies More